How to Start a Digital Art Business: Tips and Tricks for Success

Digital art is becoming increasingly popular in the creative world, and many aspiring artists are considering starting their own digital art business. Whether you’re a seasoned digital artist or just starting out, starting a digital art business can seem like a daunting task. But, with the right tools and knowledge, anyone can start their own digital art business and turn their passion into a successful career.

One of the biggest challenges when starting a digital art business is figuring out where to start. From creating a website to marketing your work, there are many things to consider. One important factor to consider before launching your business is whether you have the necessary resources. This includes both physical resources, such as a computer, and financial resources to invest in your business. However, with the increasing popularity of digital art, there are also many online resources available to help you get started.

Another important aspect of starting a digital art business is finding your niche. There are so many different types of digital art, from graphic design to animation to 3D modeling. Finding your specific area of expertise can help you stand out in a crowded market and attract clients who are looking for your specific style or skill set. With determination and effort, anyone can start and grow a successful digital art business.

Understanding Digital Art and its Market Value

Digital art is a form of artwork created using digital technology, such as a computer or tablet. This relatively new art form has gained popularity in recent years and offers artists a unique way to create and sell their work.

Before starting a digital art business, it is important to understand the market value of digital art. The value of a digital art piece depends on several factors, such as the artist’s reputation, the medium and format of the artwork, and the demand for the specific style or genre.

  • Artist Reputation: Like any other form of art, the reputation of the artist plays a significant role in determining the value of their digital artwork. Artists who have established themselves in the art world are more likely to command higher prices for their work.
  • Medium and Format: The medium and format used in the creation of the artwork can also affect its market value. High-quality printing methods, such as giclee prints, can significantly increase the value of a digital art piece.
  • Demand: The demand for a particular style or genre of digital artwork can also affect its market value. Popular styles, such as minimalist or abstract designs, often have a higher demand and can command a higher price.

Therefore, it is important for digital art entrepreneurs to carefully consider these factors when creating and pricing their artwork. A comprehensive knowledge of the market value of digital art can help them set realistic prices for their work and make informed business decisions.

Developing your digital art skills

Before starting a digital art business, you should develop your digital art skills. Here are some tips to start:

  • Take classes: You can learn digital art by taking classes online or in-person. This will give you a solid foundation and help you learn the basics of digital art.
  • Practice: Practice makes perfect. The more you practice, the better you will get. You can start by recreating digital art that you like and then move on to creating your own original pieces.
  • Get feedback: Feedback is crucial in improving your digital art skills. Join digital art communities or forums and ask for feedback on your work. You can also ask family and friends for feedback. This will help you identify areas where you need improvement.

Resources for developing your digital art skills

Here are some resources you can use to develop your digital art skills:

  • YouTube: You can find tutorials and tips on digital art on YouTube. There are many digital art channels that provide valuable information.
  • Online courses: Many online courses are available that teach digital art skills.
  • Books: There are many digital art books available that provide valuable information and tips on how to improve your skills.

Tools for digital art

You will need some tools to create digital art. Here are some essential tools:


  • A computer or tablet: You will need a computer or tablet to create digital art.
  • A graphics tablet: A graphics tablet allows you to draw directly on the screen, which makes it easier to create digital art.


  • Adobe Photoshop: Photoshop is a powerful tool for digital art creation and manipulation.
  • Adobe Illustrator: Illustrator is great for creating vector images and logos.
  • Procreate: Procreate is a popular digital art app for iPad that allows you to create amazing art on the go.

By developing your digital art skills and using the right tools, you can create amazing digital art that can be sold as products or services.

Choosing the Right Software and Tools

Starting a digital art business requires investing in the right software and tools to deliver high-quality projects and meet clients’ expectations. Here are some essential elements to consider when selecting software and tools for digital art business:

  • Functionality: Look for software and tools that offer the right functionality to create the kind of art you want. Consider what you will be working on and choose software that suits your needs. For example, if you are creating digital illustrations, Adobe Illustrator can be a great choice, while if you are working on photo manipulation, Adobe Photoshop might be more suitable.
  • User interface: The interface of the software and tools you choose should be user-friendly, easy to navigate, and organized well. You should be able to access the features you need without struggling to find them in the software. Complex user interfaces can slow down your workflow, which can lead to missed deadlines and lost clients.
  • Compatibility: Ensure that the software and tools you select are compatible with your hardware and other software you use. For instance, if your computer has limited RAM or processing power, it’s essential to choose tools that can run seamlessly on your system without slowing it down. You should also confirm that the software is compatible with the file formats required by your clients.

Recommended Software and Tools for Digital Art Business

  • Adobe Creative Suite: Adobe Creative Suite is the industry standard for digital arts and includes programs like Photoshop, Illustrator, InDesign, and others. It offers a broad range of tools and functionalities, from photo editing and manipulation to vector graphics creation and publishing.
  • Procreate: Procreate is a digital drawing and painting app available for iPad, giving artists the freedom to create wherever they go. The app offers brushes, layering, and export options that enable artists to create high-quality pieces on their mobile devices.
  • Wacom Tablet: The Wacom Tablet is a favorite among professional digital artists as it offers a more natural way of drawing and painting. The device mimics the feel of pen on paper, providing a more comfortable and intuitive experience.

Additional Considerations

Besides the software and tools mentioned above, it’s essential to have a reliable and robust computer or a laptop that can handle the software. You should also plan for regular updates and maintenance to ensure the software and tools are up to date and working correctly.

Affordable Options High-End Options
Medibang Paint Corel Painter
Gimp Clip Studio Paint EX
InkScape Adobe Creative Cloud

Consider your budget and skill level when choosing software and tools for your digital art business. Start with affordable options, such as Gimp and Medibang Paint, and upgrade as your skills improve or project demands increase.

Establishing an Online Presence

In today’s digital age, establishing an online presence is essential to any business, especially to those in the digital art industry. It is through your online presence that you can showcase your portfolio, connect with potential clients and customers, and ultimately grow your business. Here are some tips on how to establish an online presence for your digital art business.

  • Create a website – Your website should serve as your online portfolio and should be a reflection of your brand and style. Choose a website builder that best fits your needs and skills, and make sure that your website is mobile-responsive and easy to navigate.
  • Be active on social media – Social media is an excellent way to connect with potential clients and customers. Choose the social media platforms that your target audience uses and be consistent in posting your work. Engage with your audience by responding to their comments and messages.
  • Join online communities – Joining online communities related to digital art can expand your network and provide you with insights and tips on how to improve your skills. Participate in forums, groups, and discussions to establish your expertise in the industry.

Make sure that your online presence is professional and consistent. Use the same profile picture, color scheme, and branding across all online platforms to make it easy for people to recognize and remember your business. Your online presence should also be regularly updated to keep your audience engaged. By following these tips, you can establish a strong online presence that will help your digital art business grow.

Building a Portfolio to Showcase Your Work

As a digital artist, building a strong portfolio is crucial in showcasing your talent and attracting potential clients. Your portfolio should reflect your style, skills, and creativity while also demonstrating your ability to provide high-quality work. Here are some tips to help you build a portfolio that stands out.

  • Focus on your niche: Determine your area of expertise and focus on showcasing your best work within that specialty. Your clients want to know that you are an expert in your field.
  • Showcase your range: Even within your niche, it’s important to demonstrate your versatility and range. Include a variety of styles and projects to show potential clients what you are capable of.
  • Keep it simple: Avoid cluttering your portfolio with too many pieces. Select only your best and most impressive work to showcase. A clean, organized portfolio is more likely to make an impact.

Once you have a solid collection of pieces to feature in your portfolio, consider the platform in which you will showcase your work. There are many online portfolio platforms available, such as Behance, Dribbble, and Adobe Portfolio, that can help you create a visually impressive and easy-to-navigate portfolio.

In addition to a digital portfolio, it may also be beneficial to have physical copies of your work on hand. Consider creating a printed portfolio book or a set of high-quality prints to bring to client meetings or networking events. This way, potential clients can get a tangible, hands-on experience with your work.

What to include in your portfolio: What to avoid in your portfolio:
– Your best and most impressive work – Poor quality, unfinished or rushed pieces
– A variety of styles and projects – Too many pieces, which can be overwhelming
– A clear and concise description of each piece – Pieces that are not relevant to your niche or area of expertise
– Links to your website, social media, and contact information – Offensive or inappropriate content

Remember, your portfolio is a reflection of your brand and skillset as a digital artist. Take the time to curate a collection of your best work in a way that showcases your talent and expertise to potential clients.

Networking and Collaboration with Other Artists

If you want to succeed in digital art business, you need to network with other artists and collaborate with them. This will help you in the following ways:

  • Gain exposure and visibility: Collaboration with other artists can help you reach out to their followers and attract new clients.
  • Learn new techniques and styles: Networking with other artists can help you learn new techniques and styles, which can enhance your skills and make you more competitive in the market.
  • Opportunities for joint projects: Collaboration with other artists can lead to joint projects, which can be more lucrative and offer more exposure than individual projects.

To network with other artists, attend art events, conferences, and exhibitions. Connect with artists on social media platforms like Instagram and Facebook, and join online art communities and forums like DeviantArt and ArtStation. Participate in art challenges and competitions to showcase your skills and connect with other artists.

To collaborate with other artists, find artists with complementary skills and styles. Discuss your ideas and goals, and create a plan for the project. Set clear expectations and deadlines, and communicate regularly. Work collaboratively to create a high-quality product that reflects each artist’s skills and style, and promote the project using social media platforms and art communities.

Tips for Successful Collaboration with Other Artists

  • Find artists with complementary skills and styles
  • Discuss your ideas and goals
  • Create a plan and set clear expectations and deadlines
  • Communicate regularly
  • Work collaboratively and respect each other’s opinions and inputs
  • Promote the project using social media platforms and art communities

Examples of Successful Collaborative Projects

Some successful collaborative projects in digital art business include:

Project Artists Description
Hero Complexities Wei Jing, Ericka Lugo, Khyati Trehan, Shota Kotake, and David Ding A character design and concept art project that showcases each artist’s skills and style.
Ashe – League of Legends Fan Art Camille Kuo and Matt Dixon A digital painting collaboration that combines Matt Dixon’s character design with Camille Kuo’s digital painting skills.
Star Wars – The Duel Donato Giancola and Stephan Martiniere An illustration project that features Donato Giancola’s traditional painting skills and Stephan Martiniere’s digital illustration skills.

Collaboration with other artists can be a rewarding experience that can help you grow your digital art business and reach new heights of success. Keep an open mind and be willing to learn from and work with other artists, and you will see the benefits in your work and career.

Setting prices for your digital art

One common mistake that new digital artists make is undervaluing their artwork. It’s important to set fair prices that reflect not only the time and effort put into creating each piece of art but also the value and quality of the final product. Here are some tips to help you set prices for your digital art:

  • Calculate your hourly rate: Determine how much you want to make per hour and estimate how long it takes you to complete a piece. For example, if you want to make $30 per hour and it takes you 10 hours to complete a piece, your minimum price would be $300.
  • Research the market: Look at what other digital artists in your niche are charging for similar work. This can give you an idea of what the market is willing to pay and help you stay competitive.
  • Consider your expenses: Factor in the costs of any software, equipment, or materials you use to create your artwork. This can help you determine the minimum price you need to charge to make a profit.

Once you have an idea of what to charge for your digital art, it’s important to communicate your prices clearly to potential clients. Here are some tips for doing so:

  • Create a pricing sheet: Put together a document that outlines your prices for different types of artwork or services. This can help you avoid confusion and ensure that everyone is on the same page.
  • Be transparent: Make sure to communicate all fees and charges upfront to avoid any surprises later on.
  • Consider offering discounts: Offering discounts for bulk orders or referrals can be a great way to attract new clients and keep existing ones happy.

Remember, pricing your digital artwork can take time and experimentation. Be patient and don’t be afraid to adjust your prices as needed to ensure that you are earning what you deserve for your hard work!

Hourly Rate Estimated Time to Complete Minimum Price
$30 10 hours $300
$40 15 hours $600
$50 20 hours $1,000

This table shows how different hourly rates and time estimates can affect the minimum price you should charge for your digital art.

Creating a Business Plan and Strategy

Starting a digital art business can be both exciting and overwhelming. However, before you jump into the world of entrepreneurship, it’s crucial to create a solid business plan and strategy to guide your way. Here are a few factors to include in your plan:

  • Target audience: Who are you creating your art for? Identifying your ideal customer can help you tailor your art and marketing efforts to their needs and interests.
  • Artistic style: What is your unique digital art style? Identifying your niche and staying true to your aesthetic can help differentiate you from competitors.
  • Products and services: What digital art products and services will you offer? This can include commissioned pieces, prints, and licensing.
  • Marketing strategy: How will you promote your digital art business? Consider social media, email marketing, and collaborations with other businesses and artists to increase visibility.
  • Financial plan: What are the costs associated with starting and running your business? Outline a budget, pricing strategy, and revenue goals to ensure profitability.

Once you’ve established your business plan, it’s important to develop a strategy for executing it. This can include:

  • Creating a schedule: Set clear deadlines and goals for your digital art business to stay on track.
  • Networking: Attend industry events and connect with other digital artists and potential clients.
  • Continued learning: Stay up-to-date with industry trends and techniques to continuously improve your digital art skills.

Remember, a solid business plan and strategy are only the first steps towards launching a successful digital art business. Consistent effort, perseverance, and passion for your craft will be crucial for long-term success.

For more tips and insights on starting a digital art business, stay tuned to our blog!

Pros Cons
Flexible work schedule No guaranteed income
Creative freedom Requires self-motivation
Potential for high earnings Competitive industry

Like any business, starting a digital art business has its advantages and disadvantages. Make sure to weigh these factors carefully before jumping in.

Promoting your digital art business through social media and advertising

As a digital artist, social media can become one of your most powerful platforms to showcase and promote your art. Here are some tips on how you can effectively use social media and advertising to promote your digital art business:

  • Create a social media presence: Set up your accounts on social media platforms like Instagram, Facebook, Pinterest, Twitter, and LinkedIn. Post regularly and develop a consistent brand image.
  • Use catchy hashtags: Research and use hashtags that your target audience may be interested in and use them on your posts. This can help increase your visibility and attract more followers to your account.
  • Collaborate with influencers and other artists: Reach out to potential collaborators or influencers in your niche market with whom you can collaborate to promote each other’s work. This can help you reach a wider audience.

Advertising can also be an effective way to promote your digital art business. Here are some advertising strategies you may want to consider:

1. Facebook Ads: With Facebook’s targeted advertising features, you can effectively reach the people who are most interested in your art. You can target your ads based on demographics, interests, behavior, and location.

2. Google Ads: Using Google Ads, you can target specific keywords that your potential clients may be searching for. This can help drive more traffic to your website and increase your visibility.

3. Collaboration with other businesses: Partnering with other businesses or websites that are relevant to your niche can help you reach a new audience. For example, if you create digital art related to fashion, you may want to collaborate with fashion bloggers or fashion e-commerce sites.

Advertising Channel Pros Cons
Facebook Ads -Extremely targeted advertising
– Largely cost-effective
-Able to create engaging and interactive ads for followers
– May not be as effective for business-to-business advertising
– Potential Relevance scores go down
Google Ads -People who click on ads convert at a higher rate
– Can be incredibly cost-effective
-Greater placement control than other advertising methods
-May not be able to properly handle the customer interaction the ad generates
-Can be difficult to constantly optimize your keywords
Collaboration with other businesses -Exposure to audiences that are engaged
-Opens other collaboration opportunities
-Possibility to become associated with other brand’s target market
-Might take a long time to develop
-May want to find businesses that fit with your brand
-Possible communication difficulties between businesses

Using social media and advertising can help you get your digital art business in front of more potential clients and grow your brand. Remember to keep a consistent brand image and engage with your followers to foster a greater connection with your audience and drive sales.

Developing a Customer Base and Maintaining Good Relationships

When starting a digital art business, it’s important to establish a strong customer base and maintain good relationships with them. Here are 10 tips to help you develop and maintain your customer base:

  • 1. Determine your target audience: Who are your ideal customers? What are their interests and needs? Understanding your target audience will help you create products and marketing strategies that appeal to them.
  • 2. Create a portfolio: Show off your skills and style by creating a portfolio of your artwork. Make sure to highlight your best pieces and showcase a variety of styles.
  • 3. Use social media: Social media is an excellent way to promote your work and reach potential customers. Use platforms such as Instagram, Twitter, and Facebook to showcase your artwork and engage with your audience.
  • 4. Attend events: Attend local art events and conferences to network with other artists and potential customers. This will also give you the opportunity to showcase your work and make connections.
  • 5. Offer free samples: Offer potential customers free samples of your artwork to showcase your skills and entice them to purchase your work.
  • 6. Provide excellent customer service: Respond to inquiries and orders promptly and professionally. This will establish trust and create a positive reputation for your business.
  • 7. Offer custom pieces: Offer custom pieces to customers to create a personalized experience and build a loyal customer base.
  • 8. Use email marketing: Collect emails of potential and existing customers and use email marketing to promote your artwork and communicate with your audience.
  • 9. Show appreciation: Show appreciation to your customers by providing discounts, personalized thank-you notes, and promotional offers.
  • 10. Stay organized: Keep track of orders, customer information, and communication to ensure efficient and effective customer service. Utilize tools such as spreadsheets and customer management software.

Maintaining Good Relationships with Customers

Once you have established a customer base, it’s important to maintain good relationships with them to ensure repeat business and positive word of mouth. Here are some tips for maintaining good relationships with customers:

  • 1. Communicate regularly: Keep customers updated on new products, promotions, and events. Regular communication will show them that you value their business and keep your business top of mind.
  • 2. Provide excellent service: Continue to provide excellent customer service even after the sale. This will help build a positive reputation for your business and encourage repeat business.
  • 3. Address concerns promptly: If a customer has a concern, address it promptly and professionally. This will show them that you take their concerns seriously and strive to provide the best service possible.


Developing a customer base and maintaining good relationships is essential to the success of a digital art business. By understanding your target audience, utilizing social media and other promotional strategies, and providing excellent customer service, you can create a loyal customer base that will support your business for years to come.

FAQs: How to Start a Digital Art Business

1. How do I figure out what type of digital art to create?

A: Start by exploring the different styles and mediums of digital art, and consider your own artistic strengths and interests. You could also conduct research on popular art trends to see what might sell well in the market.

2. Do I need any formal education or training to start a digital art business?

A: While it’s not necessary to have a formal degree in art, having some level of training or experience can be beneficial in developing your skills and building credibility in the industry. You can learn through online tutorials, classes or workshops.

3. Where can I sell my digital art?

A: There are multiple online platforms where you can sell your digital art such as Etsy, Redbubble, Society6, and more. You can also create your own website and social media accounts to showcase and promote your work.

4. How do I price my digital art?

A: Consider the amount of time and effort put into creating each piece, as well as the materials and software used. Research the prices of similar digital art pieces to ensure that your prices are competitive.

5. How do I market my digital art business?

A: Utilize social media platforms to promote your work and interact with potential customers. You can also network with other artists and attend art events to showcase your work and increase exposure.

6. How do I handle customer orders and shipping?

A: Having a system in place for handling orders, communicating with customers, and shipping your art is important. Consider using a platform or software that helps to streamline these processes.

7. How can I make my digital art business stand out?

A: Focus on creating unique and high-quality art, and consider offering personalized or custom pieces. Engage with your audience and build a strong brand identity through your website and social media presence.

Closing Thoughts

Congratulations on taking the first steps to start your digital art business! Remember to always prioritize quality and creativity in your work, and to continuously learn and adapt to trends in the market. Thank you for reading, and be sure to check back for more tips and insights in the future. Best of luck on your journey!