How to Start a Scrunchie Business: Tips and Tricks for Success

Starting a scrunchie business is a profitable and fun way to turn your passion for fashion into a thriving enterprise. These hair accessories are experiencing a resurgence in popularity, and with a bit of creativity and effort, you can create a successful brand that appeals to customers of all ages. In this article, we’ll take a look at the steps you need to take to start your own scrunchie business, from sourcing materials to marketing your products.

Firstly, one of the most important factors to consider when starting any business is to identify your target audience. Are you aiming for children, teenagers, or adults? Do you want to create a chic and elegant range for special occasions, or will your scrunchies be more of a funky and retro look? Once you have determined your target market, it will be easier to focus your designs and tailor your marketing strategy accordingly.

To create a successful scrunchie business, it’s essential to get creative with your designs and materials. Think about how you can incorporate seasonal colors, patterns, and trendy fabrics into your products. Experiment with unique embellishments such as bows, ribbons, and sequins to give your scrunchies a unique twist. Additionally, make sure to source high-quality materials, such as soft fabrics, that will last longer and appeal to your customers. With all of these elements in mind, you can start your scrunchie business and embark on a fulfilling journey of creativity and profitability.

The Demand for Scrunchies in the Market

Scrunchies are back in fashion, and the demand for them is on the rise. These hair accessories were extremely popular in the 1980s and 1990s but took a backseat for a while. However, in recent years, scrunchies have made a comeback and have become a trendy accessory that people can’t get enough of.

The scrunchie revival originated from fashion runways and on social media, where influencers and celebrities have been seen wearing them. This trend quickly spread, and now scrunchies are all over the market. The demand for scrunchies has grown significantly, with users seeking them out not just for their appearance, but for their practicality and comfort as well.

Reasons for the High Demand

  • Comfort and practicality: Unlike other hair accessories such as hair ties or bobby pins, scrunchies provide more comfort and less tension on the hair. They are easier to use and tend to create less damage while still holding the hair in place.
  • Trendy accessory: With the resurgence of 90s fashion, scrunchies have become an incredibly popular accessory. They come in different colors, patterns, and styles, making them a versatile accessory for any outfit.
  • Environmental concerns: People are becoming more mindful of their environmental impact, and this has led to them buying scrunchies that are eco-friendly, reusable, and sustainable.

The Future Demand for Scrunchies

Given the current high demand for scrunchies, it is safe to say that this trend will continue to grow in the near future. As environmental concerns increase, the preference for eco-friendly and sustainable products will rise, leading to an increase in the use of reusable scrunchies.

Moreover, since scrunchies are a trendy accessory that can appeal to a wide range of people, the demand for them is likely to continue to grow. Fashion trends tend to come and go, but it seems that scrunchies, with their practicality, comfort, and versatility, are here to stay.

The Demand for Scrunchies Statistics

Year Demand for Scrunchies
2018 64,000 searches per month
2019 91,000 searches per month
2020 135,000 searches per month
2021 150,000 searches per month (as of August)

The demand for scrunchies has increased significantly over the years, with an average of over 100,000 monthly searches. In 2021, the demand seems to be steadily increasing, with August recording more than 150,000 searches. These statistics indicate that the scrunchie trend is not a passing fad, but rather a profitable business opportunity worth investing in.

Finding Your Target Audience for Scrunchies

One of the first things you need to do when starting a scrunchie business is to identify your target audience. Knowing who your customers are can help you create products that meet their needs and market your products more effectively.

  • Identify the age group of your target audience. Are you catering to children, adolescents, or adults?
  • Consider the gender of your target audience. Is your market primarily female or do you also want to cater to males?
  • Think about the interests and lifestyles of your target audience. Do they participate in sports or have hobbies where they can wear your scrunchies? What type of fashion do they prefer?

Once you have a clear idea of who your target audience is, you can then tailor your products to meet their specific needs. For example, if you are targeting active females who participate in sports, you may want to consider creating scrunchies that are more durable and sweat-resistant. Understanding these details can also help you choose your product design, packaging, and marketing strategies.

Designing and creating your own unique scrunchie patterns

One of the most exciting parts of starting a scrunchie business is the opportunity to create unique designs that will set your brand apart from others. Here are some tips for designing and creating your own scrunchie patterns:

  • Research current trends in fashion and popular colors to inspire your designs.
  • Sketch out your ideas on paper or digitally using design software.
  • Think about the fabric materials you will be using and how they will impact the overall look of the scrunchie.
  • Experiment with different prints, textures, and embellishments such as bows or beads to add visual interest to your patterns.
  • Consider crafting limited edition or seasonal designs to keep customers coming back for more.

Once you have finalized your designs, it’s time to start creating your unique scrunchie patterns. Here are some steps to take:

1. Create a pattern. You can do this by drawing your design onto a piece of paper or using software to create a digital pattern.

2. Cut your fabric. Make sure you have selected the appropriate fabric for your design and cut it to the size and shape of your pattern.

3. Sew the fabric together. Using a sewing machine or by hand, carefully sew the pieces of fabric together, leaving a small opening to turn your scrunchie right side out.

4. Add elastic. Measure and cut a piece of elastic to fit the size of your scrunchie, then insert it into the opening and sew it closed.

5. Finish your scrunchie. Trim any excess thread and carefully turn your scrunchie right side out. Voila! You have created a unique scrunchie pattern.

Designing and creating your own scrunchie patterns can be a fun and rewarding experience, allowing you to create a brand that is truly unique. So don’t be afraid to experiment with colors, prints, and textures, and let your creative juices flow!

Sourcing and purchasing fabric and materials for scrunchies

One of the most important aspects of starting a scrunchie business is sourcing and purchasing high-quality materials for your products. Here are some steps to consider when sourcing and purchasing fabric and materials for scrunchies.

  • Research fabric and material suppliers: Start by researching various fabric and material suppliers in your area or online. You want to ensure that you are purchasing from a reputable supplier that offers high-quality materials.
  • Request samples: Once you have identified potential suppliers, request samples of different fabrics and materials that you are interested in using for your scrunchies. This will give you an opportunity to examine the quality and texture of the materials before placing a bulk order.
  • Determine the quantity needed: Before making a purchase, determine how much fabric and materials you will need to produce a certain number of scrunchies. This will help you determine the cost and ensure that you have enough materials on hand to fulfill orders.

Another important factor to consider when sourcing and purchasing fabric and materials for scrunchies is the sustainability and environmental impact of the materials. Consumers are becoming more conscious of sustainability and eco-friendliness, so consider using materials that align with these values.

Here is a table of common materials used for scrunchies and their sustainability:

Material Sustainability
Cotton Sustainable if organic or grown with sustainable practices
Chiffon Not sustainable, typically made from synthetic materials
Silk Sustainable if sourced from responsible suppliers
Vegan leather Sustainable if made from recycled materials

By following these steps and considering sustainability, you can ensure that you are sourcing and purchasing high-quality materials for your scrunchie business.

Identifying and researching competitors in the scrunchie market

Before starting a scrunchie business, it’s essential to identify and research your competitors in the market. Understanding the competition will help you determine how to differentiate your product and stand out in the market. Here are some steps to follow when researching your competitors:

  • Search for scrunchie businesses online: Start by doing a quick Google search of scrunchie businesses in your area. This will give you an idea of who your direct competitors are.
  • Check social media: Instagram and Pinterest are great platforms to check for scrunchie businesses. Look for businesses with high engagement rates and a large social media following.
  • Attend local markets and events: Check if there are any local markets or events that feature scrunchie businesses. By attending these events, you can see how your competition is interacting with customers and learn what sets them apart from others in the market.

Once you’ve identified your competitors, you can begin researching them in more detail. Here are some things to consider:

  • Products: Look at the types of scrunchies your competitors are selling. Are they simple, patterned, or uniquely designed? What is their price range?
  • Target market: Identify which age group or demographic your competitors are targeting. Is there a market gap that you can fill?
  • Social media presence: Analyze your competitors’ social media presence. How often do they post? What type of content do they post? What is their engagement rate? Understanding their social media strategy can help you refine your own.

To organize your research findings, create a comparison table. Here is an example:

Competitor Products Target Market Social Media Presence
Scrunchie Co. Patterned and uniquely designed scrunchies at mid-range prices. Young adult women aged 18-25. Posts daily on Instagram and has a high engagement rate.
Scrunchie World Simple scrunchies at low prices. Teen girls aged 13-18. Limited social media presence with sporadic posts.

By following these steps, you’ll have a better understanding of your competition and how you can differentiate your scrunchie business in the market.

Creating a Brand Identity and Marketing Strategy for Your Scrunchie Business

One of the most crucial factors that determine the success of a scrunchie business is the creation of a strong brand identity and an effective marketing strategy. Here are some tips to help you with this:

  • 1. Determine Your Target Audience: One of the first steps in creating a brand identity and marketing strategy is to identify your target audience. This will help you create products, design, and branding that appeal to them specifically and tailor your marketing efforts accordingly. For example, if your target audience is teenage girls, you may want to consider playful and trendy designs for your scrunchies and use social media platforms like TikTok and Instagram to reach this demographic.
  • 2. Develop Your Brand Identity: Your brand identity includes your company’s name, logo, color scheme, packaging, and other visual elements that represent your business. It is essential to create a cohesive and memorable brand identity that stands out and represents your company’s values and personality. You may also want to establish a brand voice and tone for your business that is consistent across all marketing efforts, including social media, website content, and packaging.
  • 3. Use Marketing Channels that Align with Your Business: Creating a marketing strategy starts with identifying which channels you will use to reach your target audience. Depending on your business, you may choose to use social media, email marketing, influencer partnerships, or attending local craft fairs and markets as marketing channels. It is essential to choose the right channels that align with your business and create a cohesive strategy that ties together all your marketing efforts.

Once you have established your brand identity and marketing strategy, it is also important to continually assess and refine your efforts to ensure that they are effective and meeting your business’s goals. Consider tracking your marketing efforts, such as social media engagement, website traffic, and sales, to determine which strategies are most successful and make adjustments accordingly.

Setting up an online store or selling through social media platforms

If you are interested in starting a scrunchie business, you have the option of setting up an online store or selling through social media platforms. In both cases, you will need to create an online presence for your business, but the strategies for each approach differ.

  • Setting up an online store: To set up an online store, you will need to choose an e-commerce platform. Popular options include Shopify, WooCommerce, and BigCommerce. Each platform has its own benefits and features, so do your research to determine which one is right for you. Once you have selected a platform, you will need to create a website and design it to reflect your brand and products. This may involve hiring a web developer or using pre-made templates to create your site. You will also need to set up payment and shipping options and manage inventory.
  • Selling through social media platforms: Selling your scrunchies through social media platforms like Instagram, Facebook, and TikTok can be a cost-effective way to promote your brand and reach a wider audience. To get started, you will need to create business accounts on the platforms you plan to use and establish a consistent brand image across all accounts. You can then post engaging photos, videos, and stories that highlight your products and encourage followers to make purchases through your online store or messaging you directly to place their orders.
  • The benefits and drawbacks of each approach: Setting up an online store gives you complete control over your e-commerce platform and website design, and allows you to easily manage your inventory and shipping. However, it can be costly to set up and maintain an online store, and there may be a steep learning curve if you are not familiar with web development or e-commerce. Selling through social media platforms may be more accessible and cost-effective for businesses just starting out, but you may have less control over the customer experience and may not be able to offer all the features of an online store, such as detailed product descriptions or search filters.

Selling through Social Media Platforms Tips

To sell through social media effectively, here are some tips to follow:

  • Post high-quality content: Take high-quality photos and videos of your scrunchies, and ensure that your content is visually appealing and on-brand.
  • Use relevant hashtags: Use relevant hashtags to help your content reach a wider audience, and consider creating a custom hashtag for your brand or promotional campaigns.
  • Engage with your followers: Respond to comments and messages promptly, and engage with your followers by asking for their opinions and feedback.

Setting up an Online Store Checklist

If you decide to set up an online store, here is a checklist to follow:

Task Details
Choose an e-commerce platform Research and compare e-commerce platforms to find the one that best suits your business needs and budget.
Create a website Design and create your website using templates or a web developer, and incorporate your brand and product imagery and messaging.
Set up payment and shipping options Choose payment and shipping options that work for your business and customers, and ensure that they are secure and reliable.
Manage inventory Set up an inventory management system and regularly monitor your stock levels to ensure your products are always available.
Optimize for SEO Optimize your website for search engines to help potential customers find your business more easily.

Whichever approach you choose, be sure to consistently promote and market your scrunchie business to attract and retain customers. With hard work and dedication, you can build a successful and profitable business selling this trendy product.

Developing relationships with wholesalers and retailers for wholesale partnerships

When starting a scrunchie business, it’s important to develop strong relationships with wholesalers and retailers. These partnerships can help your business grow and expand into new markets.

  • Identify potential wholesale partners: Research and identify potential wholesale partners that align with your business values and target market. Reach out to them and introduce your business and product line.
  • Create a partnership agreement: A partnership agreement should include terms and conditions that outline the responsibilities of both parties, including payment terms and shipping details.
  • Offer competitive pricing: Determine a competitive pricing strategy that allows you to offer affordable prices while still maintaining a profitable margin.

Once you’ve established wholesale partnerships, it’s important to build relationships with retailers in order to gain more exposure and increase sales. Here are some tips for developing relationships with retailers:

  • Research potential retailers: Identify potential retailers in your target market and research their business goals and values. Reach out to them and introduce your business and product line.
  • Be prepared with marketing materials: Prepare marketing materials such as product brochures, samples, and price lists to show retailers. These materials should showcase your product line and explain how it can benefit their customers.
  • Build personal relationships: Building personal relationships with retailers can help to establish trust and rapport. Attend industry events and trade shows to network with potential retailers in person.

Creating a strong network of wholesalers and retailers can help your scrunchie business reach new heights. It’s important to invest time and effort into building and maintaining these relationships for long-term success.

Benefits of wholesale partnerships: Benefits of retail relationships:
Increased production volume and efficiency Increased brand exposure
Access to new markets and customers Opportunities for product feedback and improvement
Reduced marketing and advertising costs Potential for repeat business and customer loyalty

Developing strong partnerships with wholesalers and retailers is an essential part of building a successful scrunchie business. By doing so, you can increase brand exposure, access new markets, and build a loyal customer base.

Managing inventory and fulfilling orders for your scrunchie business

Managing inventory and fulfilling orders are crucial aspects of running any business successfully. But when it comes to a scrunchie business, it becomes even more critical as your customers’ hair accessory needs vary with the current fashion trends.

Here are some tips on how to manage inventory and fulfill orders for your scrunchie business:

  • Track your inventory: Keeping track of the scrunchies in your inventory is essential to ensure you never run out of stock or have too much sitting in your warehouse. There are several inventory management tools available online that can help you with this task.
  • Forecast demand: Scrunchie fashion is constantly evolving, and you don’t want to run out of the “hot” scrunchie style at the wrong time. By analyzing past sales, trends, and upcoming events, you can predict which styles will be in demand in the coming weeks or months, thereby keeping your inventory stocked up.
  • Order in bulk: As a scrunchie business owner, ordering in bulk can help save money and time. Look for wholesale suppliers who can provide bulk orders at a discounted price. This way, you can get more scrunchies for a lesser cost, and you won’t have to spend time placing frequent orders.

In addition to managing your inventory, fulfilling orders is critical to a successful scrunchie business. Here are some tips to ensure your orders are processed correctly and efficiently:

  • Promote your available stock: Use social media, email campaigns to keep your customers informed about your available scrunchie styles. Keep an up-to-date website for your customers to purchase from.
  • Ensure timely delivery: Customers expect their orders to arrive as soon as they place them. Partnering with a reliable and efficient shipping company can ensure timely delivery of the scrunchies to your customers.
  • Offer hassle-free returns: Despite your best efforts, sometimes your customers might not be happy with their order. Offering hassle-free returns can increase customer satisfaction levels and ensure repeat business in the future.


Managing inventory and fulfilling orders can be complicated, but it’s crucial to the success of your scrunchie business. By implementing the tips mentioned above, you’ll be on your way to a thriving scrunchie business in no time!

Remember, happy customers come back for more – so prioritize your inventory and order fulfillment processes to keep your customers satisfied.

Analyzing sales data and adjusting strategies to improve business growth

As a scrunchie business owner, analyzing your sales data is crucial to making informed decisions for the growth of your business. Here are some tips to help you get started:

  • Utilize sales tracking software to monitor key metrics such as revenue, profit margins, and inventory turnover rate.
  • Analyze customer data such as demographics, purchase history, and average order value to identify trends and opportunities.
  • Monitor your online presence and track your website traffic to identify which marketing channels are driving the most sales.

Once you have gathered and analyzed your sales data, it’s time to adjust your strategies to optimize your business growth.

Here are some strategies that you can implement:

  • Diversify your product offerings to appeal to a wider audience.
  • Create targeted marketing campaigns based on customer demographics and purchase history.
  • Explore new sales channels such as social media platforms and online marketplaces.
  • Adjust your pricing strategy to remain competitive in the market.
  • Improve your customer experience by offering promotions, providing excellent customer service, and incentivizing reviews.

Remember to track your progress and consistently analyze your sales data to stay on top of your business growth.

Metrics Formula
Revenue Total sales x average price per unit
Profit margins (Total revenue – total cost) / total revenue x 100
Inventory turnover rate Total sales / average inventory value

By analyzing your sales data and adjusting your strategies accordingly, you can ensure the long-term success and growth of your scrunchie business.

Frequently Asked Questions About Starting a Scrunchie Business

Q: How do I come up with a unique scrunchie design?
A: Consider your target market and their interests. Use Pinterest, Instagram, and fashion magazines for inspiration. Also, experiment with different fabrics, prints, and embellishments.

Q: Where can I buy wholesale materials for scrunchies?
A: Many online shops like Etsy and Amazon offer affordable wholesale fabrics, elastics, and other materials. Local fabric stores like Joann and Michaels are also great options.

Q: How do I price my scrunchies?
A: Check out the prices of similar scrunchies on Etsy and other online retailers. Consider the cost of materials, labor, and shipping when determining your prices.

Q: How can I market my scrunchies?
A: Utilize social media platforms like Instagram and Facebook. Connect with influencers in your target market and have them promote your products. Host giveaways and post high-quality photos of your scrunchies.

Q: Where can I sell my scrunchies?
A: Etsy and Amazon are great online marketplaces. Consignment shops, local boutiques, and craft fairs are also great options.

Q: How many scrunchies should I make to start my business?
A: Start with a small batch of scrunchies (around 20-50) to test the market’s interest. Once your business grows, consider making larger batches to accommodate more orders.

Q: How do I keep up with orders?
A: Consider creating a schedule and an efficient workflow. Hire additional help if needed, or outsource some of the work like shipping and customer service.

Thank You for Reading!

Starting a scrunchie business can be an exciting and rewarding venture. Remember to stay creative with your designs, price your products effectively, and utilize different marketing methods. Don’t be afraid to start small and grow your business at your own pace. Thanks for reading and check back later for more helpful tips and tricks for starting your own business.