How to Start a Tarot Reading Business: The Ultimate Guide

The world of divination has been around for centuries and has never lost its allure. Tarot card reading has been a popular method for gaining insight and guidance for individuals seeking answers to their life questions. If you have a passion for helping others and are proficient in reading the tarot, then starting a tarot reading business could be your calling. With this guide, you will learn how to turn your gift into a profitable venture and become an entrepreneur in the spiritual community.

Starting a tarot reading business can seem daunting, but with the right direction, you can start small and gradually grow your business. First, you will need to obtain the necessary tools, such as a deck of tarot cards, a website, and a business name. Next, you must establish your pricing and services to outline what you offer to clients. As you gain experience and feedback from clients, you can refine your services and increase your pricing.

One aspect of starting a tarot reading business that may seem challenging is finding clients. However, there are numerous ways to attract potential clients, including social media marketing, creating informative blog posts, and networking with others in the spiritual community. By establishing a strong online presence and building your reputation as a professional tarot reader, you can grow your business and help people gain clarity and direction in their lives.

Market research for a tarot reading business

Starting a tarot reading business requires a detailed market research to identify the demand and potential market for your services. Before setting up your online or physical tarot business, it is important to identify your target market, competition, and their pricing strategies. The following are some key market research steps to consider as you begin your tarot reading business:

  • Identify target market: Determine your ideal customer based on age, gender, location, and interest. This will help you tailor your tarot reading services to your target market. For instance, if your business is targeting younger clients, trending issues like love and relationships may interest this demographic.
  • Research competition: Knowing your competitors in the tarot reading market is essential to determine what sets you apart. Research their websites, social media platforms, pricing strategy, and customer reviews. This will help you identify your unique selling point and pricing strategy.
  • Set pricing: Your pricing strategy should be based on factors like your experience, target market, and competition. Ensure that your pricing is competitive but does not compromise on the quality of your tarot reading services.

Market research gives you critical insights to set up and run your tarot reading business successfully. The following table outlines various aspects to research when evaluating the tarot reading market:

Aspect Questions to consider
Competitors Who are your competitors? How many tarot reading businesses are near you? What are their pricing strategies?
Target market Who are the most likely customers for tarot readings near you? What age groups and genders do these customers belong to? What are their interests? What is the demand for tarot readings in your location?
Pricing What price range is reasonable for tarot reading services in your area? How much do your competitors charge for their services? What pricing strategy can help you stand out from your competitors?
Promotion How do your competitors promote their services? Are they active on social media? Can you partner with businesses nearby to attract more customers? How can you market to your target market?

By conducting a thorough market research, you will be able to create a tarot reading business that is tailored to the needs and preferences of your target market, while differentiating yourself from the competition to create a unique selling point that can help your business thrive.

Required permits and licenses

Starting a tarot reading business may seem like a simple endeavor – after all, you’re just reading cards and providing guidance. However, like any other business, you need to ensure that you have all the proper permits and licenses to operate legally and avoid any potential legal issues down the road.

  • Business License: Depending on your location, you may need a business license to operate your tarot reading business. Check with your local government to see if this is necessary.
  • Tax ID Number: Obtaining a tax ID number, also known as an Employer Identification Number (EIN), from the IRS is an important step in establishing your business and separating your personal and business finances.
  • Professional Certification: While certification isn’t legally required to operate a tarot reading business, having a certification from a reputable organization can add credibility to your business and attract more clients.

It’s essential to research the specific permits and licenses required in your area, as these can vary by state and county regulations. Failure to obtain the necessary permits and licenses can result in hefty fines and even the closure of your business.

To ensure that your tarot reading business is operating legally, consider consulting with a lawyer or accountant well-versed in small business regulations. They can provide guidance on the necessary steps you need to take and help you navigate any complex legal processes.

Permit/License Description Issuing Authority
Business License Required for all businesses Local Government
Tax ID Number (EIN) Required for tax purposes and to open business bank accounts IRS
Professional Certification Certification in tarot reading can add credibility to your business Reputable organizations such as the Tarot Certification Board of America

In summary, obtaining the required permits and licenses is crucial in starting a tarot reading business. Do your research to determine the specific requirements in your area and seek guidance from a professional if needed. With the proper documentation in place, you’ll be able to focus on growing your business and providing valuable insights to your clients.

Setting up a business plan

Entrepreneurship requires deliberate and thoughtful planning, and it’s no different for starting a tarot reading business. Without a clear idea of what you want to achieve and how you plan to get there, your business is bound to fail. Here are some essential steps to take when setting up a business plan for your tarot reading business:

  • Define your vision and mission statement: Articulate your business’s ultimate goal and what you want to achieve. Your mission statement should capture your business’s purpose, target audience, the services, and how the services will benefit your clients.
  • Conduct market research: Make sure you understand your target market’s preferences and what they look for in a tarot reader. Research the competition and identify the gaps you can fill and improve the clients’ experience.
  • Choose your niche: Determine the specific tarot reading services you’ll offer based on your area of expertise, experience, and market demand. Will you be a general tarot reader, astrologer, or a numerologist?
  • Determine your pricing strategy: Set prices according to your niche, level of experience, and the market demand. Don’t overcharge or undercharge, but base your prices on what the clients might be willing to pay and how much value they’ll receive.
  • Outline your marketing strategy: Determine how you’ll reach and acquire customers. Consider using social media, flyers, email marketing, and building your online presence. Establish yourself as an expert in the field and showcase your knowledge and experience.

Once you’ve outlined all these steps, put them together into a cohesive business plan. Review and refine it periodically to make it more relevant as your business grows and the market changes.

Creating a unique brand identity

When starting a tarot reading business, one of the most important things you can do is create a unique brand identity. Your brand identity is the way your business presents itself to the world, and it can help you stand out from your competition.

Here are some tips for creating a unique brand identity:

  • Choose a memorable name for your business that reflects the services you offer.
  • Create a logo that captures the essence of your business. You can hire a designer or create one yourself using online tools like Canva or PicMonkey.
  • Choose a color scheme that reflects the mood and energy of your business. For example, if you offer healing services, you might choose calming colors like blue or green.

Once you’ve established your brand identity, make sure that it’s consistent across all of your marketing materials. This includes your website, business cards, social media profiles, and any other promotional materials you create.

Here’s an example of a brand identity for a tarot reading business:

Business Name Enlightened Tarot
Logo Enlightened Tarot
Color Scheme Blue and purple

With a strong and consistent brand identity, your tarot reading business is sure to attract and retain clients who resonate with your unique services and style.

Building a Website and Online Presence

Having a website and strong online presence is necessary in today’s digital age for any business to succeed. As a tarot reading business owner, it is important to have an online presence to increase your reach to potential clients and make it easy for them to find you.

  • Choose a domain and hosting: The first step is to choose a domain name that is easy to remember, unique, and relevant to your tarot reading business. Next, you need to select a web host that can support your website’s needs. There are many affordable hosting providers available such as Bluehost, HostGator, and SiteGround.
  • Select a website builder: You can either hire a professional web designer to create your website or use a website builder. There are many user-friendly website builders such as WordPress, Wix, and Squarespace that offer pre-designed templates to easily create a website without technical skills.
  • Create a visually appealing website: Your website should be visually appealing and easy to navigate. Use high-quality images, clear fonts, and color schemes that match your branding. You should also have an “About Us” page, a list of your services, and contact information.

It’s essential to optimize your website for search engines so that your tarot reading business appears at the top of search results. Use relevant keywords that your potential clients might use to search for tarot readings. You can also add a blog to your website to create content that can attract potential clients and drive traffic to your website.

Social media can also help you build your online presence. Create social media profiles on platforms like Facebook, LinkedIn, Twitter, and Instagram to promote your business and connect with potential clients. Consistency is key in social media, so post regularly and engage with your followers.


A website and online presence are crucial for the success of a tarot reading business. With a well-designed website and strong online presence, you can increase your reach and connect with potential clients. Utilize website builders, incorporate SEO, and use social media platforms to create a strong online presence and help your tarot reading business grow.

Finding a Suitable Location for In-Person Readings

As a tarot reader and entrepreneur, choosing a suitable location for conducting tarot readings can be a daunting task. The success of your in-person readings heavily relies on the environment where you can perform them. Here are a few tips to make sure you choose the best suitable location:

  • Consider Your Tarot Reading Style: Your tarot reading style can determine the kind of place you choose. If you prefer an environment where you can convey your message undistracted, opt for a serene and tranquil setting.
  • Facilities and Amenities: Ensure that the site you choose has access to essential facilities such as reliable power supply, restrooms, and comfortable chairs for your customers.
  • Accessibility: Choose a location that is easily accessible and within reach of your customers. Consider parking space and the availability of reliable public transport.

Additionally, here are common popular locations that tarot readers often use to conduct their in-person readings:

  • Home-Based Set Up: A home-based tarot reading business is a common option since it costs less and provides an ideal setup for the reading. Ensure to create a serene and peaceful environment that is comfortable and private.
  • Shared Spaces: Many tarot readers tend to rent out shared spaces in healing centers and other spiritual establishments. These spaces are ideal for tarot readers looking to build their client base gradually and grow their business.
  • Online: With technological advancements, many tarot readers are going online. A considerable advantage of this is you can perform readings from anywhere, making it flexible and comfortable for both you and your customers.

If you plan to set up in-person tarot readings, below is a table outlining the advantages and disadvantages of the common locations:

Location Advantages Disadvantages
Home-Based Low start-up costs, Provides a relaxed and private environment for the reader and client, flexible scheduling Limited space, may not seem professional to some, limited access to facilities such as restrooms and waiting rooms
Shared Spaces Relatively low costs, access to amenities such as waiting rooms, restrooms, and tea stations, professional and organized atmosphere Noisy environment, limited allowances for room customization, may need to cart around reading equipment
Online No overhead costs, convenient and flexible scheduling, can perform readings from anywhere No personal touch, technology issues may arise, may lack credibility for some clients

Choosing a suitable location to conduct tarot readings can be quite the task. However, with proper research and consideration of your preferences and client base, you can set up your business in the ideal location.

Networking and Collaboration with Other Mystical Businesses

Starting a tarot reading business requires more than just having a passion for mysticism; it also involves networking and collaboration with other businesses in the industry. The mystical world is vast, and joining forces with other like-minded entrepreneurs is not only fun but also profitable.

  • Attend Mystical Events – Attend events and fairs related to mysticism. These events are perfect for networking and collaborating with other mystical business owners. You can offer your tarot reading services to complement other vendors’ products, creating a mutually beneficial relationship.
  • Join Online Groups and Forums – Join online communities that focus on mysticism. Take your time to engage and build relationships with other business owners. You can also collaborate by referring each other’s Businesses or even offer cross-promotion opportunities by sharing each other’s social media posts.
  • Partner with Other Mystical Businesses – Find a business that offers a complementary service to tarot reading, and work together to create a package deal. By offering a combined service, you both benefit by providing an attractive offer to clients.

Collaborating and partnering with other mystical business owners not only helps to create a supportive community but also opens the possibility of offering your clients an entire mystical experience. Not to mention, partnering with other businesses can help to lighten the workload and expand your client base.

Collaborative Opportunities with Mystical Businesses

Business Type Collaboration Opportunities
Astrologer Astrology and tarot readings bundle package.
Candle Maker Tarot reading while clients wait for their custom candles to be created.
Reiki Healer Reiki and tarot reading bundle package.
Crystal Shop Owner Tarot reading offered in store.

Collaborating with other mystical businesses creates a unique opportunity to offer your clients a more complete and satisfying experience. As you build relationships with other business owners, the possibilities for collaboration are endless. It’s a win-win situation that allows for creativity, partnerships, and increased customer satisfaction.

Setting prices and payment options

When starting a tarot reading business, one of the most crucial factors to consider is setting prices and creating payment options. It is important to establish clear boundaries and expectations with clients to avoid confusion or misunderstandings.

  • Research market rates: Find out what other tarot readers in your area or niche charge for their services. This can give you a baseline for setting your own prices.
  • Determine your worth: Consider your level of experience and expertise when creating your prices. It is important to value your services and charge accordingly.
  • Create different pricing options: Offer various packages or bundles to give clients a range of options for how they want to work with you. This could include single sessions, multiple sessions, or ongoing monthly memberships.

It is also important to establish clear payment options and policies to ensure both you and your clients are protected. Some considerations to keep in mind include:

  • Payment methods: Decide which payment methods you will accept, such as cash, credit/debit cards, or PayPal. Be sure to communicate these options to clients.
  • Payment upfront: Consider requiring payment upfront before the session begins to avoid any potential issues with non-payment. This can also help you manage your schedule more effectively.
  • Refund policy: Determine your refund policy and communicate it clearly to clients. This can help manage expectations and avoid conflicts down the line.

In summary, setting prices and payment options for a tarot reading business requires research, thoughtfulness, and clear communication. By establishing a fair pricing structure and payment policies, you can create a successful business while providing clients with valuable insights and guidance through tarot readings.

Price Packages Description
Single Session A one-time tarot card reading with the option to purchase additional sessions as needed.
Three-Session Bundle Three tarot card readings at a discounted rate for clients who want to work with you more extensively.
Monthly Membership A recurring payment plan for clients who want ongoing guidance and support through tarot readings.

Remember, the key to success in the tarot reading business is to provide high-quality services and maintain clear communication and boundaries with clients.

Acquiring Tarot Reading Skills and Knowledge

Before starting a tarot reading business, it is essential to acquire the necessary skills and knowledge to be able to provide accurate and professional readings. Here are some ways to do so:

  • Read books on tarot- Reading books on tarot is an excellent way to start learning about the history and meanings of the cards. Look for books written by experienced tarot readers and authors who provide different perspectives and interpretations.
  • Attend workshops and classes- Join tarot reading workshops and classes to learn from experienced tarot readers and gain hands-on experience. These workshops can cover different topics, from card meanings to how to interpret readings.
  • Practice regularly- Practice is integral to mastering tarot reading skills. Practice as much as possible, and don’t be afraid to experiment with different spreads and card combinations. Use online tarot apps for practice and to get to know the cards better.

Choosing a Tarot Deck

There are many types of tarot decks available, each with its unique art and symbolism. Here are a few things to consider when choosing a tarot deck:

  • Choose a deck that resonates with you- Select a deck that you feel drawn to and connects with personally. You will likely be using your deck for years, so make sure you choose one that speaks to you.
  • Consider the meanings of the cards- The meanings of the cards can differ depending on the deck. Look for decks that provide clear descriptions of the meanings to help you interpret them easily.
  • Consider the art style- Tarot decks are known for their distinctive art style, which can vary from deck to deck. Choose a deck whose art style and symbolism resonate with you.

Tarot Spreads

Tarot spreads are a layout of cards used to interpret the meaning of a reading. Knowing different tarot spreads can help provide more accurate readings. Here are some standard tarot spreads to start:

  • Three-card spread- The three-card spread is a basic spread used to interpret past, present, and future events. Each card represents one of these topics.
  • Celtic cross spread- The Celtic cross spread is a more complex spread that uses ten cards to interpret present and future events. Each of the ten cards represents an aspect of the situation being questioned.
  • Relationship spread- Relationship spreads use a variety of card layouts to interpret and clarify relationships, including romantic relationships, family, and friends.

Tarot Business Legalities

Starting a tarot reading business requires some legal steps to ensure that the business operates legally and safely. Here are some critical legalities to consider:

Legal Issue What to Consider
Business Registration Register the business and get the necessary permits and licenses required by the state or city.
Insurance Get liability insurance to cover accidents or injuries that may occur during a reading.
Taxes Keep track of income and expenses for tax purposes and register for tax identification numbers.
Legal Liability Understand the legal liabilities of owning a tarot reading business, including client confidentiality, copyright infringement, and defamation issues.

By following these steps, acquiring the necessary skills and knowledge, choosing the right deck, and navigating the legalities involved in starting a tarot reading business, you can launch a successful and professional tarot reading business.

Marketing strategies for a tarot reading business

Starting a tarot reading business can be a rewarding and profitable career choice for those who have a passion for helping others and a talent for reading tarot cards. However, like any other business, it requires a strategic plan for attracting and retaining clients. Here are some effective marketing strategies for a tarot reading business:

  • Create an online presence: In today’s digital age, it’s crucial to have a website and social media presence to promote your tarot reading services. This includes creating a professional website that showcases your services, expertise, and testimonials from satisfied clients. You can also create social media accounts and share regular updates, insights, and promotions to attract and engage potential clients.
  • Offer free tarot readings: Offering free tarot readings can be an effective way to attract potential clients and showcase your skills. This can be done through social media or by hosting a free tarot reading event in your local area. Make sure to collect contact information from those who receive a reading, so you can follow up with them later.
  • Partner with other businesses: Consider partnering with local businesses that cater to your target audience, such as a holistic health center, yoga studio, or spiritual bookstore. You can offer discounted rates or exclusive promotions to their clients in exchange for referrals or cross-promotion of your services.

In addition to these strategies, it’s essential to have a clear understanding of your target audience and tailor your marketing efforts towards them. Knowing your niche, whether it’s offering relationship readings, career advice, or spiritual guidance, can help you attract the right clients and build a loyal following.

Offer package deals and loyalty programs

Another effective marketing strategy for a tarot reading business is to offer package deals and loyalty programs. These can incentivize clients to book multiple sessions with you and return for future readings.

Package deals can include purchasing a set number of readings at a discounted rate or bundling a tarot reading with other services, such as a meditation session or personalized astrology chart. This can be a great way to increase revenue and encourage repeat business.

Package Deals Price
3 Tarot Readings $120
5 Tarot Readings + Personalized Astrology Chart $250
10 Tarot Readings $400

In addition to package deals, offering a loyalty program can be a great way to reward clients who return for multiple readings. This can include offering a free reading after a certain number of sessions or other exclusive perks, such as discounted rates or priority booking.

By implementing these marketing strategies, you can attract and retain clients for your tarot reading business and build a successful and fulfilling career as a tarot reader.

FAQs about Starting a Tarot Reading Business

1. How do I get started with starting a tarot reading business?

To start a tarot business, start by developing your skills and building a solid understanding of the cards. Attend classes, read books, and practice your readings regularly.

2. Do I need any certifications to start a tarot reading business?

While it is not necessary to have any certifications, having a certification from a well-known tarot institution will give you an edge. It will also help you gain credibility in the industry.

3. Do I need a physical space to offer tarot readings?

Having a physical space is not a requirement. You can offer your services online or through phone consultations. You may even consider hosting events or pop-ups at local establishments or events to gain exposure.

4. How do I market my tarot reading business?

Create a website or social media page where you can promote your services, share your tarot knowledge, and connect with potential clients. Consider using paid advertising or collaborations with other spiritual businesses to reach broader audiences.

5. How much should I charge for a tarot reading?

The cost of your service will depend on factors such as your experience level and the length of your readings. Research what other tarot readers are charging in your area to determine a competitive and fair price.

6. How do I land my first clients for my tarot reading business?

Offer free or discounted readings to friends and family or host a small event to gain exposure. Utilize social media platforms and online directories to promote your services and attract clients.

7. How can I continue to grow and develop my tarot reading business?

Keep your skills current by attending workshops and conferences, as well as regularly practicing your readings. Find ways to differentiate yourself from other tarot readers by specializing in a niche or offering unique services.

Closing Thoughts

Starting your own tarot reading business can be a fulfilling and exciting venture. Remember to continuously develop your skills, market yourself effectively, and stay true to your unique style. Thank you for reading, and please visit again for more tips and tricks on launching and running a successful tarot business.