How to Start a Wig Business: Tips and Guidelines

Are you looking to break into the world of wig businesses? If so, great news! Starting a wig business can be a lucrative and rewarding venture. But before jumping in headfirst, there are a few things you should know to ensure the success of your business.

First and foremost, it’s essential to conduct thorough research on the market and industry you’ll be entering. Determine who your target customers will be and what type of wigs they prefer. Consider the materials and construction of wigs and how you can differentiate yourself from competitors. Analyze the price points of similar businesses and establish a competitive pricing strategy for your own company.

Once you’ve completed your research, it’s time to start building your brand. Establish your business name, logo, and website, and utilize social media to build buzz and attract potential customers. Create high-quality images showcasing your wigs and use them to market your products on various platforms. With a solid foundation in place, you’ll be well on your way to starting a successful and profitable wig business.

Conduct market research

Before starting any business, market research is essential. The same goes for a wig business. Conducting market research will help you gain a good understanding of the market, the demand, the competition, and the potential customers. It will help you decide on the market niche that you want to target, the price range, the types of products that you want to offer, and more.

  • Start with research on the wig industry, industry trends, and projections. Look for reports, published materials, and statistical data. You can find these resources in trade associations, industry publications, academic journals, and government sites.
  • Next, research the market demand. Identify the target consumers and understand their preferences, needs, and buying habits. You can do this by conducting surveys, focus groups, or online research. This will help you determine the potential for a wig-based business online, in-store, or both.
  • Look for competition in your local area as well as online. Analyze their products, marketing strategies, and pricing. Determine the strengths and weaknesses of your competitors and use this information to create a competitive advantage for your business.

Based on your research, create a detailed business plan that outlines your goals, strategies, and projected financial results. Your business plan should consider the need for a physical storefront, website, inventory, employees, and advertising.

Define Your Target Audience

One of the most important steps in starting a wig business is defining your target audience. Knowing who you are selling to will help you tailor your product offerings and marketing strategies to meet their specific needs and desires. Here is a breakdown of the factors to consider when defining your target audience:

  • Demographics: This includes characteristics like age, gender, income level, education level, and occupation. Knowing your target audience’s demographic information will help you create advertising that resonates with them.
  • Lifestyle: Understanding your target audience’s hobbies, interests, and values can help you create products that appeal to them. For example, if your target audience leads an active lifestyle, you may want to offer wigs that are designed for athletic activities.
  • Location: If your business is a brick-and-mortar store, it is important to consider the location of your target audience. For example, if you’re targeting young urban professionals, you would want to consider opening your store in a trendy neighborhood with high foot traffic.
  • Needs: Determine what needs your target audience has that aren’t currently being met by other wig companies. For example, if your target audience includes women who have experienced hair loss due to cancer treatment, you may want to offer wigs that are designed to be gentle on sensitive scalps.

Once you have a clear understanding of your target audience, you can begin to tailor your product offerings and marketing strategies to meet their specific needs. For example, if your target audience is women over 50, you may want to offer wigs that are designed to look natural and age-appropriate. You may also want to focus your advertising efforts on print media that is popular with this demographic, such as magazines and newspapers.

Here is an example of how you could define your target audience:

Demographics Lifestyle Location Needs
Women Health-conscious, environmentally friendly Urban areas near health food stores and yoga studios Wigs made from all-natural materials that won’t cause irritation or allergies

By defining your target audience, you can make informed decisions about how to grow and market your wig business. Keep in mind that your target audience may evolve over time, and it is important to continually reassess and adjust your strategies to meet their changing needs and desires.

Develop a Business Plan

Before starting any business, you need a plan to guide you through the process. This plan should outline your vision, mission, objectives, and strategies. It should also help you identify potential challenges and find solutions.

Here are the steps to develop a business plan:

  • Conduct market research to understand the demand for wigs in your area, as well as the competition. This will help you determine your target market, and the type of wigs you should offer.
  • Identify your business structure, whether it will be a sole proprietorship, partnership, or LLC. This will affect your legal and tax liabilities.
  • Create a budget for your wig business. This should include the cost of materials, labor, marketing, and operations. It will help you determine your pricing and profit margin.
  • Determine the legal requirements for starting a wig business in your location. This includes getting business licenses, permits, and insurance.
  • Create a marketing plan to attract and retain customers. This should include your branding strategy, advertising, and social media presence.

Example Business Plan Table

Section Details
Vision and Mission To provide high-quality, affordable wigs to women and men who are experiencing hair loss due to medical conditions or aging.
Objectives To open a physical store in the next six months, and to expand our product line to include custom-made wigs within the next year.
Target Market Women and men aged 30-70 who are experiencing hair loss or want to change their hairstyle.
Business Structure LLC, with one owner and one employee.
Budget $20,000 startup costs, including $5,000 for materials, $10,000 for operations, and $5,000 for marketing.
Legal Requirements Business license, tax ID number, liability insurance.
Marketing Plan Create a website and social media accounts, attend trade shows, partner with local salons and hospitals, and offer referral bonuses.

A clear and detailed business plan will help you stay focused and on track as you start your wig business. It will also increase your chances of success and help you secure funding if needed.

Register your business and obtain necessary licenses and permits

Starting a wig business requires not only creativity and a passion for wig making but also legal considerations. You need to register your business and obtain necessary licenses and permits before you can operate legally. Here are the steps to guide you:

  • Decide on a business structure: Before you start the registration process, you need to determine the type of business structure you want to adopt. It could be a sole proprietorship, a partnership, a limited liability company (LLC), or a corporation. Each of these structures has its benefits and drawbacks, depending on your goals and priorities.
  • Choose a business name: Your business name is your brand identity, so you need to choose a name that is unique, catchy, and easy to remember. You can check the availability of the name you want to use and reserve it with your state’s Secretary of State office. Alternatively, you can use a “doing business as” (DBA) name if you want to use a different name than your legal name.
  • Register your business: Once you have selected your business structure and name, you can proceed to register your business with the appropriate authority in your state. Depending on your state’s laws, you may have to file articles of incorporation, articles of organization, or a certificate of formation with the Secretary of State office. You may also need to obtain a Federal Employer Identification Number (FEIN) from the Internal Revenue Service (IRS) if you plan to hire employees or file taxes as a business entity.

In addition to registering your business, you need to obtain the necessary licenses and permits to operate legally. These requirements vary by state and locality, so you need to check with your local government offices to find out what permits and licenses you need. Some common licenses and permits you may need for a wig business include:

  • Business license: A general business license is required to operate in most states and localities. It allows you to conduct your business within the boundaries of the state or locality where it is issued.
  • Sales tax permit: If you plan to sell wigs, you will need to obtain a sales tax permit from your state’s tax department. This allows you to collect sales tax from your customers and remit it to the state.
  • Occupational license: Some states require wig makers to obtain an occupational license before they can legally operate. This ensures that they have the required skills and training to make quality wigs.

Finally, you need to keep all your licenses and permits up-to-date and ensure that you renew them promptly before they expire. Failure to comply with the legal requirements can result in penalties, fines, and even the revocation of your business license.


In summary, registering your business and obtaining the necessary licenses and permits are essential steps to start a wig business legally. You need to follow the rules and regulations in your state and locality to avoid legal troubles in the future.

Types of licenses and permits Description
Business license A general license that allows you to operate a business within the boundaries of the state or locality where it is issued.
Sales tax permit A permit that allows you to collect sales tax from your customers and remit it to the state.
Occupational license A license that certifies that you have the required skills and training to make quality wigs.

Image source:

Identify suppliers and manufacturers

When starting a wig business, it’s important to find reliable suppliers and manufacturers to provide you with high-quality products. Below are some tips on how to identify them:

  • Research online: Use search engines to look for suppliers and manufacturers of wigs. Check out their websites and online reviews to get an idea of their pricing, quality of products, and customer service.
  • Attend trade shows: Visit events and trade shows relevant to the wig industry. It’s a great way to meet suppliers, learn about the latest trends, and network with other professionals.
  • Get referrals: Ask other wig business owners for recommendations on suppliers and manufacturers. They may have already gone through the process of finding the right partners and can offer valuable insights.

Once you have identified potential suppliers and manufacturers, it’s important to vet them carefully. Consider the following factors:

  • Quality of products: Request samples of their wigs to get a sense of the quality. Make sure they are durable, comfortable, and look natural.
  • Pricing: Compare pricing among different suppliers and manufacturers. Keep in mind that quality comes at a higher cost, so don’t always go for the cheapest option.
  • Customer service: Test how responsive they are to your questions, concerns, and requests. You want a partner who is reliable, communicative, and transparent.

Here’s an example of a table you could use to compare different suppliers:

Supplier Quality Pricing Customer Service
Supplier A Excellent High Responsive
Supplier B Good Medium Slow
Supplier C Poor Low Unreliable

Remember that the suppliers and manufacturers you choose will impact the success of your wig business, so take your time and choose wisely.

Determine pricing and profit margins

One of the most important aspects of starting a wig business is setting your pricing and profit margins. This will determine how much revenue your business brings in, and how much profit you can make.

  • Research your competitors: Before you set your prices, it’s important to research your competitors and see how much they charge for similar products. This will give you an idea of the market’s expectations and help you set a competitive price.
  • Calculate your costs: You need to understand your costs to determine a profitable price. Include the cost of purchasing wigs, shipping, taxes, marketing, and any other expenses. This will help you set a price that covers your costs and leaves room for profit.
  • Choose your profit margin: Decide how much profit you want to make from each sale. A good starting point for profit is around 20%, but this can vary depending on your business goals and expenses.

Once you have calculated your costs and decided on a profit margin, you can determine your pricing. It’s important to constantly evaluate your pricing and adjust as necessary to remain competitive and profitable.

In addition to pricing individual wigs, you may also want to consider offering bulk discounts or creating subscription services. This can increase your revenue and create repeat customers.

Costs Price Calculation
Purchase price of wig $100
Shipping and handling $10
Taxes and import fees $15
Marketing expenses $20
Total costs $145

Using the example table above, if you want to make a 20% profit, you would need to set your price at around $174 ($145 / 80% = $181.25 + 20% profit).

Remember to constantly evaluate your pricing and adjust as necessary to remain competitive and profitable. Offering sales and promotions can also help attract customers and increase sales.

Create a Website and Social Media Presence

To start a wig business, creating a website and social media presence is essential in establishing your brand and reaching a larger audience. Here are some steps to help you get started:

  • Choose a domain name – Choose a simple, memorable, and relevant domain name for your website.
  • Create a website – You can create a website from scratch or use website builders like Wix, Weebly, or WordPress to make the process easier.
  • Add pages – Include pages like Home, About Us, Contact Us, and Shop to display your products and services.

When creating a website, your goal is to provide your customers with a user-friendly and informative platform that showcases your wig products and services. Ensure that your website has a professional look and feel, and it’s easy to navigate.

Aside from creating a website, having a social media presence can help you reach a larger audience and promote your brand. Here are some social media platforms you can use:

  • Facebook – Create a Facebook page for your wig business and post regular updates, promotions, and new products.
  • Instagram – Use Instagram to showcase your wig products with visually appealing images and stories.
  • Twitter – Use Twitter to share industry news, promotions, and engage with your audience.

Using social media platforms can help you build relationships with your customers and increase brand awareness. Ensure that you use social media effectively by posting consistently and engaging with your audience.

Having a website and social media presence can help you grow your wig business by providing your customers with a platform to connect with your brand and purchase your products. Use these platforms to establish your brand identity and reach your target audience.

Benefits of Having a Website and Social Media Presence
Increases brand awareness
Provides a platform to showcase products and services
Helps reach a larger audience
Establishes brand identity

By following these steps and utilizing the benefits of having a website and social media presence, you can take your wig business to the next level.

Develop a Marketing Strategy

Once you have established the foundation of your wig business, it is time to develop a marketing strategy to reach your target audience and generate sales. A marketing strategy is a plan of action designed to promote and sell your products. A well-planned and executed marketing strategy can increase the visibility of your business, attract customers, and build brand loyalty. Here are some of the key elements you should consider when developing your marketing strategy:

  • Identify your target audience: Understanding who your ideal customer is will help you tailor your marketing efforts to reach them. Research their demographic information, lifestyle, and buying habits to create a customer profile.
  • Establish your brand identity: Create a strong brand identity that reflects your values, vision, and unique selling proposition. Your brand identity should be consistent across all marketing materials, including your website, social media, and packaging.
  • Determine your marketing budget: Decide how much you are willing to spend on marketing activities and allocate your budget accordingly. An effective marketing strategy does not have to be expensive, but it should be consistent and targeted.

Once you have established these foundational elements, you can begin to explore marketing tactics that will help you reach your target audience. Here are some common marketing tactics to consider:

  • Social media advertising: Advertising on platforms like Facebook, Instagram, and Twitter can be an effective way to reach a specific demographic. You can create targeted ads based on location, interests, and behaviors.
  • Content marketing: Creating informative and engaging content like blog posts, videos, and infographics can help establish your brand as an authority in the wig industry. This content can be shared on social media, your website, and other platforms to attract potential customers.
  • Influencer marketing: Partnering with influencers in the beauty or fashion industry can help you reach a wider audience and build brand credibility.
  • Email marketing: Building an email list can be a powerful way to stay in touch with customers and promote new products and sales.

In addition to these tactics, you can also consider attending local trade shows or events, offering promotions and discounts, and optimizing your website for search engines. Remember to measure the effectiveness of your marketing efforts and adjust your strategy accordingly. With a well-planned marketing strategy, your wig business can attract and retain a loyal customer base and achieve long-term success.

Hire employees or contractors

When starting a wig business, it is crucial to determine whether you will hire employees or contractors to assist you. Both options come with their benefits and drawbacks, and it is essential to make a well-informed decision based on your business model and goals.

  • Employees: Hiring employees means you have full control over what tasks they perform, their work schedule, and how they work. You can train them to fit your business’s unique needs and provide them with benefits like health insurance and 401(k) plans. However, hiring employees can be expensive, time-consuming, and come with added responsibilities like payroll taxes, workers’ compensation insurance, and other legal obligations.
  • Contractors: Hiring contractors can be a cost-effective option as they are typically responsible for their taxes, insurance, and other benefits. They can also offer flexibility in terms of their working hours and workloads. Contractors come with specialized skills that you can tap into if needed. However, the downside of hiring contractors is that you have less control over how, when, and where they work, and they may have other clients they work for that can impact their availability and attention to your business.

Before deciding on hiring employees or contractors, you should also consider your workload, budget, and business goals. Make a list of the tasks you need help with and the skills and experience required to perform them. Analyze your finances to determine how much you can afford to spend on the workforce, including salaries, benefits, and taxes. Also, consider if you need staff on a permanent or temporary basis.

It is best to consult with an attorney or an accountant to get a better understanding of the legal and regulatory requirements associated with hiring employees or contractors. Make sure to also set clear expectations, job descriptions, and communication channels with your workforce to ensure your business runs efficiently and effectively.

Establish partnerships with salons and beauty retailers

If you want to start a wig business, establishing partnerships with salons and beauty retailers is a crucial step. Since these establishments cater to individuals who have a high demand for wigs, building these connections can help make your business well-known and therefore, increase its chances for success.

  • You can offer your wigs to salons, allowing their customers to try them on and make purchases.
  • You can have your wigs available for retail in beauty supply stores, which cater to individuals who require wigs for medical or personal reasons.
  • You can also provide demonstrations and training to salon staff, so they can better assist customers in picking out the perfect wig.

Remember, when partnering with salons and retailers, it’s essential to provide exceptional customer service and ensure that your products are of the highest quality. This way, you can establish trust with your partners and their customers, which can lead to repeat business and word-of-mouth referrals.

FAQs: How to Start a Wig Business

1. How much money do I need to start a wig business?

The amount of money you need to start a wig business depends on various factors, such as the location, the number of employees, and the range of products you want to offer. A basic online wig store can start with as little as $10,000, while a brick-and-mortar one may require a bigger budget.

2. Do I need a license to sell wigs?

Yes, you need a business license to sell wigs, whether you operate online or offline. Moreover, you may need to obtain a health permit or a reseller permit, depending on your state’s regulations.

3. Where can I source wigs for my business?

There are various wig suppliers you can find online or through trade shows. You can also consider reaching out to wig manufacturers directly to get wholesale prices. Keep in mind that the quality of wigs varies greatly, so do your research and read reviews before committing to a supplier.

4. How do I promote my wig business?

Marketing is crucial for any business, including a wig one. You can start by building a social media presence and creating content that appeals to your target audience. You can also consider paid advertising, influencer marketing, and offering discounts to first-time customers.

5. How can I differentiate my wig business from competitors?

There are many wig businesses out there, so finding your unique selling proposition is essential. You can focus on a specific niche, such as natural hair wigs or cosplay wigs. You can also provide excellent customer service, offer customization options, or create a loyalty program.

6. Do I need to have a physical store to sell wigs?

No, you can sell wigs solely online. Having a physical store is an option, but it requires additional expenses and overhead. Moreover, online stores can reach customers worldwide, while brick-and-mortar stores are limited to a specific location.

7. How can I ensure the quality of the wigs I sell?

Quality control is crucial for any business, but especially for a wig one, as customers rely on the accuracy and durability of wigs. You can ask for samples from suppliers and test them thoroughly before making a purchase. You can also provide a return policy to reassure customers.

Closing thoughts

Starting a wig business can be a fulfilling and profitable venture, but it requires careful planning and execution. Remember to research your market, find reliable suppliers, and differentiate your business from competitors. Also, don’t forget the importance of marketing, quality control, and customer service. Thanks for reading, and we hope to see you again soon with more informative content!