How to Start an Online Hair Business with No Money – A Step by Step Guide

Have you ever dreamed of starting your own online hair business, but have been held back by the thought of having no money to invest? Well, guess what? Starting an online hair business with no money is entirely possible. Yep, you read that right! You don’t need to have a large sum of money to be able to start your own business. All you need is a strong desire and the willingness to put in the effort and dedication it requires to succeed.

Nowadays, starting an online business has become easier than ever before. With the advancement of technology, anyone can start a business from their home and create a profitable online store without having to worry about rent, utilities, and other expenses that come with having a physical location. All you need is an internet connection, a computer, your phone, and of course, a passion for hair. The good news is that you don’t need to be a tech-savvy person or a hair expert to start an online hair business; you just need to be willing to learn and be patient.

So, if you’re ready to take the leap and start your own online hair business, then you’ve come to the right place. In this article, I will guide you through the steps you need to take to start an online hair business with no money. From creating your brand to building your website to marketing your products, I will cover everything you need to know to turn your passion for hair into a profitable business. So, let’s get started!

Choosing the right hairstyle niche

Starting an online hair business can be exciting, but before diving in, it’s essential to choose the right hairstyle niche. This step is crucial to help you stand out from your competition and attract the right customers.

  • Research your target market- Start by understanding your target market. Who are you selling to? What demographic are you targeting? What are their needs, interests, and preferences? Conducting thorough market research will help you select the right hairstyle niche that resonates with your target audience.
  • Identify your expertise- Determine what you are good at and what you are passionate about. If you are an expert in specific hairstyles, then consider choosing that niche. This will make it easier for you to create a unique brand and build loyal customers.
  • Analyze your competition- Study your competitors to identify gaps in the market that you can fill. Assess their products, prices, and services to determine what sets you apart. You can also identify areas where you can improve to outperform them.

Choosing the right hairstyle niche comes down to thorough research, identifying your strengths, and understanding the competition. Remember, specificity is key. By finding your niche, you can market your products and services to the right customers who are genuinely interested in what you offer.

Identifying the target market

Before starting an online hair business, it is necessary to identify the target market. The target market refers to the group of individuals or businesses who are most likely to purchase your products or services. In order to effectively market your business, it is important to understand the needs and preferences of your target market. Here are some steps to help you identify your target market:

  • Research your competition: Look at the businesses who are offering similar products or services as yours. Identify their target market, pricing strategies, and marketing techniques. This information can help you target a different segment or niche within the industry.
  • Create customer personas: Develop profiles of your ideal customers. Consider their age, gender, income, interests, and other relevant factors. This will help you understand who your target market is and what they are looking for in a hair business.
  • Conduct surveys and focus groups: Ask potential customers about their needs and preferences when it comes to hair products. This can help you refine your offerings and tailor your marketing messages.

Types of target markets

There are several different types of target markets that a hair business can focus on. These include:

  • Individual consumers: This group includes individuals who are purchasing hair products for personal use. They can be further segmented by age, gender, hair type, and other factors.
  • Salons and stylists: Another potential market is salons and stylists who purchase hair products to use on their clients. This group may prioritize quality, pricing, and brand reputation when making purchasing decisions.
  • Wholesale distributors: A hair business can also target wholesalers who purchase products in bulk and distribute them to retailers or salons. This market may prioritize pricing and product variety.

Creating a target market strategy

Once you have identified your target market, it is important to develop a strategy for reaching and engaging with them. Here are some tips:

  • Develop a value proposition: Clearly communicate what sets your hair business apart from others in the market. This could be based on factors like quality, pricing, or the uniqueness of your products.
  • Choose the right marketing channels: Based on your target market, select the marketing channels that are most likely to be effective. This could include social media, email marketing, or targeted advertising.
  • Monitor and adjust: Continuously monitor the effectiveness of your marketing campaigns and adjust your strategy as necessary. This can help you stay relevant and competitive in the market.

Target market example

To illustrate how to identify and target a specific market, let’s take the example of a hair business that specializes in selling natural hair products. After conducting research and customer surveys, they identify their target market as women of color between the ages of 18 and 35 who care about using natural and organic products on their hair. Based on this target market, they develop a strategy that includes social media marketing, influencer partnerships, and targeted advertising in publications and websites that cater to this demographic.

Target Market Strategy
Women of color between ages 18-35 who prefer natural and organic products Social media marketing, influencer partnerships, targeted advertising in publications/sites catering to this demographic

By clearly identifying and targeting their market, this hair business is more likely to connect with potential customers and build a loyal customer base.

Creating a Business Plan

Before starting any business, it is essential to create a comprehensive business plan to identify the purpose, target market, marketing strategies, financial projections, and operational tactics. Developing a business plan will help you outline the company’s structure, set achievable goals, stay focused, and attract potential investors. Below are the necessary steps to create a business plan for an online hair business:

  • Market Research: Conduct thorough market research regarding the hair industry’s recent trends, competitors, target audience, and potential customer base. This information will help determine the uniqueness of your hair business and identify the strategies that can set your business apart from the competition.
  • Company Description: This section will include a brief description of your hair business, vision, and mission statement. It will help you define your company’s purpose, values, and provide a clear understanding of your brand identity.
  • Marketing Strategies: Identify the marketing tactics that can be used to promote your hair business online, such as social media marketing, influencer marketing, or search engine optimization. Moreover, outline the budget required for the marketing campaigns and assess the expected return on investment (ROI).
  • Financial Projections: Create a financial projection that includes the startup costs, operating expenses, revenue streams, and profit margins. It will help you estimate the amount of money needed to start and run your hair business, along with outlining the expected cash flow.
  • Operational Plan: Outline the operational tactics required to run the online hair business successfully. This section will include inventory management, order processing, shipping, and customer service policies.


Creating a business plan is the first and essential step towards starting an online hair business with no money. It will help you avoid costly mistakes, guide you towards achieving your business goals, and provide potential investors with a clear understanding of your business vision. Remember, a well-designed business plan is the foundation for any successful business.

Establishing a Brand Identity

When starting an online hair business with no money, it is important to establish a strong brand identity. Your brand is the foundation of your business and the way that you will be recognized by your audience. Here are some key steps to help you establish your brand identity:

  • Define Your Target Audience: Know who you want to sell your products to. Determine their age group, gender, location, and buying habits. Check out your competitors and see how they target their audience.
  • Create a Unique Logo: Your logo tells your story and sets you apart from the rest in your industry. Make sure it’s creative, recognizable, and portrays the message you want to communicate.
  • Design a Website: Your website is the face of your business, design it with quality visuals that keep your audience interested. Your website should be easy to navigate, optimized, and mobile-friendly.

Crafting Your Brand Message

Now that you have established your brand identity, the next thing is to create a message that resonates with your audience. Here’s how to do this:

  • Define Your Brand Voice: Your brand’s voice is the language and tone you use to communicate with your audience. Define how you want to present your brand, whether it is formal or casual, authoritative or friendly.
  • Create a Tagline: A tagline is a short phrase that encapsulates the essence of your brand and what it stands for. Make it catchy, memorable, and keep your audience in mind.
  • Communicate Your Unique Selling Point: Determine what sets you apart from your competitors and highlight it in your brand message. This can be your quality of hair, affordable pricing, or unmatched customer service.

Maintaining Your Brand Identity

Now that your brand identity and message have successfully been established and crafted, here are a few things you can do to make sure you maintain them:

  • Consistency: Maintain a consistent aesthetic and tone in your branding across all platforms. From your web design to social media, make sure your brand is cohesive and recognizable.
  • Customer Service: Make sure your customer service is aligned with your brand message. Offer exceptional service and provide prompt response times to keep customers coming back.
  • Social Media Presence: Maintain an active presence on social media platforms and engage with your audience. Share content that aligns with your brand voice, and keep your followers engaged.

Establishing a strong brand identity is the foundation for creating a successful online hair business. It takes time, dedication, and commitment, but with these tips, you can create a brand that stands the test of time.

Building a Website or Social Media Presence

When starting an online hair business with no money, building a website or social media presence can be one of the most important steps towards success. Here are some tips for building a website or social media presence to help you get started:

  • Create a free website or social media account – There are plenty of free website builders and social media platforms available that can help you get started. Do some research to find a platform that works best for your business needs.
  • Choose an appropriate domain name – This is the name that will appear in the URL of your website. Choose something that is easy to remember and relevant to your business.
  • Create engaging content – Your website or social media profile should feature high-quality content that is relevant to your target audience. Consider using visual content such as images and videos to catch people’s attention.

If you decide to create a website, consider the following:

  • Choose a website template – Select a template that is visually appealing and user-friendly for your customers. Many website builders offer a wide variety of templates to choose from.
  • Add your products and services – Be sure to include clear descriptions and pricing for your products or services.
  • Set up an online store – If you plan on selling products directly from your website, you will need to set up an online store. There are various e-commerce platforms that allow you to do this for free.

If you decide to build a social media presence, consider the following:

Table: Advantages and Disadvantages of Different Social Media Platforms

Social Media Platform Advantages Disadvantages
Facebook Large user base, easy to set up a business page, ability to build a loyal following Increased competition, requires consistent engagement to remain visible, limited features for business pages
Instagram Visual platform that is particularly suited to showcasing hair products and styles, use of hashtags to expand reach, ability to collaborate with influencers Algorithmic feed can make it difficult to be seen, limited link sharing capabilities
Twitter Allows for quick and easy communication with customers, ability to participate in trending topics and increase visibility, direct link sharing capability No visual component, can be difficult to stand out in a crowded platform

Whichever method you choose to build your online presence, be sure to consistently engage with your customers and provide them with valuable content. Over time, you can build a loyal following that will not only help to promote your business but also help you to improve your products and services.

Utilizing Free Marketing Strategies

Starting an online hair business with no money can be overwhelming, especially if you are not familiar with the marketing strategies available to promote your business. Luckily, there are plenty of free marketing strategies that you can use to get your business noticed without breaking the bank.

  • Social Media: Social media platforms are a great way to promote your business and reach potential customers for free. Create business pages on platforms such as Facebook, Instagram, Twitter, and LinkedIn. Post high-quality images of your hair products and engage with your followers through comments and direct messages. Use hashtags relevant to your brand and products to expand your reach.
  • Email Marketing: Build an email list of potential and interested customers and send regular newsletters promoting your hair products. Use email marketing platforms such as Mailchimp or Constant Contact to design professional-looking newsletters and track your email open rates and click-through rates.
  • Content Marketing: Create a blog or YouTube channel where you share hair care tips, tutorials, and other helpful content related to your hair products. This will establish you as an expert in the hair industry and attract potential customers to your business. Use search engine optimization (SEO) strategies to rank your website or videos higher on search engine results pages (SERPs).

It’s also important to keep track of your marketing efforts and measure your results. This will help you identify which strategies are working and which ones are not, so you can adjust your marketing plan accordingly.

Promoting Through Word-Of-Mouth

Word-of-mouth is a powerful marketing tool that can help you reach potential customers without spending a dime. Encourage your existing customers to refer their friends and family to your online hair business. Offer them incentives such as discounts on their next purchase or free hair products for every referral they make.

You can also collaborate with hair bloggers and influencers in the hair industry to promote your products. Send them samples of your hair products and ask them to review or feature them on their blogs or social media pages. This will expose your brand to their thousands of followers and potentially attract new customers to your business.

Partnering With Other Businesses

Partnering with other businesses in the hair industry can also help you reach a wider audience and attract potential customers to your online hair business. Reach out to hair salons, stylists, and other hair-related businesses in your area and establish partnerships. Offer them deals on your hair products in exchange for promoting your business to their customers. You can also cross-promote each other’s products on your social media pages or websites.

Partner Promotion
Hair Salon Offer free hair products to new customers of the salon who book an appointment with a stylist.
Hair Stylist Offer a commission to hair stylists who recommend your hair products to their clients.
Hair Accessories Store Cross-promote each other’s products on social media and websites. Offer discounts on combined purchases.

Partnering with other businesses can also lead to collaborations on creating and selling exclusive hair products that cater to both of your target markets.

By utilizing free marketing strategies, promoting through word-of-mouth, and partnering with other businesses, you can start an online hair business with no money and establish your brand in the hair industry.

Networking with other businesses in the industry

Connecting with other businesses in the hair industry can be a great way to expand your customer base and increase visibility for your own brand. Here are a few ways to get started:

  • Attend industry events – Hair shows, trade expos, and other industry events provide an opportunity to meet like-minded individuals and businesses. Try to attend as many events as you can, and make an effort to network with other attendees.
  • Collaborate with other businesses – Look for ways to collaborate with other businesses in the industry. For example, you could partner with a local salon to offer hair extensions or other products to their clientele.
  • Join professional organizations – Consider joining a professional organization for hair stylists and business owners. These organizations often provide networking opportunities and other resources for their members.

When networking with other businesses, it’s important to be genuine and authentic. Don’t simply focus on promoting your own business – instead, aim to build real relationships and offer value to others.

One effective way to connect with other businesses is to offer free samples or discounts on your products. This can help you build relationships with other business owners, who may be more likely to recommend your products to their own customers if they have had a positive experience with them.

Finally, don’t be afraid to think outside the box when it comes to networking. For example, you might consider reaching out to influencers or hair bloggers on social media to see if they would be interested in trying your products and promoting them to their followers.

Networking Tip Benefit
Offering free samples Builds relationships and generates interest in your products
Collaborating with other businesses Expands your customer base and increases visibility for your brand
Attending industry events Provides opportunities to meet like-minded individuals and businesses
Joining professional organizations Offers networking opportunities and other resources for professionals in the industry

By networking with other businesses in the hair industry, you can gain valuable insights, expand your customer base, and increase your brand’s visibility. Be creative, be authentic, and focus on building real relationships with others in the industry.

Creating and Promoting Digital Products

If you want to start an online hair business with no money, creating and promoting digital products can be a profitable option. Digital products can be anything from ebooks to online courses, and they can help you reach a wider audience and generate income without the need for physical inventory.

  • Find Your Niche: Before creating your digital product, it’s important to identify your niche market. This will help you create a product that is specifically tailored to your target audience and their needs.
  • Create Your Product: Once you’ve identified your niche, it’s time to create your digital product. This can be anything from a pdf guide to an online course. Make sure your product is high-quality, informative, and provides value to your audience.
  • Promote Your Product: Promoting your digital product is essential to its success. Utilize social media platforms and email marketing to reach your target audience. Consider offering a free trial or sample to entice potential customers.

When it comes to promoting your digital product, it’s important to have a comprehensive marketing plan in place. This can include social media ads, influencer collaborations, and email marketing campaigns. The key is to reach as many people as possible and build a loyal customer base.

Here’s a table to give you an idea of different types of digital products you can create:

Type of Digital Product Description
eBook A written guide or tutorial on a specific topic
Online Course A series of videos or modules that teach a specific skill or topic
Printable A downloadable PDF with printable content, such as planner pages or stickers
Webinar A live or pre-recorded video presentation on a specific topic

Remember, creating and promoting digital products can be a great way to start an online hair business with no money. Just make sure to identify your niche, create a high-quality product, and promote it effectively to reach your target audience.

Offering Affiliate Partnerships

If you’re starting an online hair business with no money, one of the most effective ways to grow your brand’s visibility and sales is through affiliate partnerships. This involves collaborating with other businesses or individuals to promote your brand’s products in exchange for a commission for each sale they generate. Here are some tips on how to offer affiliate partnerships:

  • Identify potential partners: Look for influencers or content creators who cater to your target audience and have a significant following. You can also reach out to other hair businesses that offer non-competing products or services.
  • Set up an affiliate program: Use an affiliate marketing platform like ShareASale or Commission Junction to create your affiliate program. This will provide tracking links to your partners and allow you to track their performance and payouts.
  • Determine commission rates: Decide on a commission rate that aligns with your business objectives and is attractive enough for partners to promote your products. A standard commission is around 10-20% of each sale.

Offering affiliate partnerships can help expand your reach and attract new customers to your online hair business. By partnering with relevant influencers and content creators, you can tap into their audiences and leverage their credibility to promote your brand’s products. A well-executed affiliate program can be mutually beneficial for both parties and drive significant revenue growth for your business.

Finding low-cost or free suppliers for hair products

Starting an online hair business requires finding reliable suppliers with quality products. It can be challenging to find low-cost or free suppliers for hair products, but it is possible with some research and effort. Here are some strategies to help you find the best suppliers for your online hair business:

  • Reach out to manufacturers: Contacting manufacturers directly is a great way to find low-cost or free suppliers as they can provide products at wholesale prices. You can find manufacturers through online directories, trade shows, and industry associations.
  • Join Facebook Groups: You’ll find many Facebook groups that are specific to the hair industry. You can join these groups to connect with other business owners, suppliers, and manufacturers. You can also post inquiries in these groups to get recommendations on suppliers.
  • Search Online Marketplaces: Platforms like AliExpress, Alibaba, and DHgate are ideal for finding affordable hair products as they offer products at wholesale prices. You can search for hair suppliers on these platforms and compare prices and quality before making a purchase.

Things to consider when choosing a low-cost or free supplier

When choosing a low-cost or free supplier for your online hair business, you must consider some critical factors:

  • Product Quality: You want to ensure that the supplier provides quality products that meet your customers’ standards. Conduct some research on the supplier’s reputation and read customer reviews before making a purchase.
  • Reliability: You want to work with a supplier that has a track record of delivering products on time. Late deliveries can negatively impact your business reputation and lead to loss of customers.
  • Cost and Minimum Order Quantity: You want to work with suppliers that offer products within your budget and that don’t require a high minimum order quantity. This is especially important when starting a new business with limited funds.
  • Shipping Policy: You want to consider the supplier’s shipping policy before making a purchase. Ensure that they have favorable shipping terms, including a reasonable shipping fee and delivery time.


Finding low-cost or free suppliers is essential when starting an online hair business, but it requires some effort and research. Consider reaching out to manufacturers, joining Facebook groups, and searching online marketplaces to find a reliable supplier. Also, consider factors such as product quality, reliability, cost and minimum order quantity, and shipping policy when choosing a supplier. With the right supplier, you can provide quality hair products to your customers and grow your online hair business.

Frequently Asked Questions on How to Start an Online Hair Business with No Money

1) How can I start an online hair business with no money?

Starting an online hair business with no money can be challenging, but not impossible. You can start by offering your services to friends and family and using social media platforms to promote your business.

2) Do I need a website to start an online hair business?

While having a website can be helpful, it’s not necessary at the beginning. You can use social media platforms to showcase your service and build a customer base.

3) Can I sell hair extensions without inventory?

Yes, you can start by drop-shipping orders from suppliers who offer drop-shipping services. This allows you to sell hair extensions without the risk of holding inventory.

4) How can I market my online hair business on a low budget?

You can use social media platforms, such as Facebook and Instagram, to advertise your online hair business. You can also offer incentives, such as discounts or referral bonuses, to customers who promote your business through word-of-mouth.

5) Can I make a profit from selling hair extensions online?

Yes, you can make a profit from selling hair extensions online. However, it’s important to price your products competitively and to have a profit margin in mind when setting your prices.

6) Do I need to have experience in hair styling to start an online hair business?

While having experience in hair styling can be helpful, it’s not necessary to start an online hair business. You can focus on selling hair extensions and other hair accessories that don’t require specific styling skills.

7) How important is customer service in an online hair business?

Customer service is crucial in any business, including an online hair business. Providing excellent customer service can help build customer loyalty, leading to repeat business and positive reviews.

Start Your Online Hair Business Today – No Money Required

Starting an online hair business with no money may seem daunting, but with the right approach, it’s possible. Whether you’re drop-shipping hair extensions or offering hairstyling services, focus on building a loyal customer base through exceptional customer service, social media marketing, and incentivized referrals. With persistence and creativity, you can grow your online hair business without breaking the bank. Thank you for reading, and we look forward to seeing your online hair business flourish in the future.