Step-By-Step Guide: How to Start Business with Amazon India

There’s no doubt that starting a business can be a daunting task. But when it comes to e-commerce, Amazon India is a great platform to launch your business. With its vast customer base and user-friendly interface, Amazon India provides opportunities to grow your business and reach a wider audience. Whether you’re an entrepreneur with limited resources or an established business looking to expand, Amazon India is the ideal marketplace to start your journey.

One of the biggest advantages of launching a business with Amazon India is that it offers a hassle-free selling experience. The registration process is simple, and there are no hidden charges. Plus, Amazon India provides a comprehensive seller support system to ensure that your business runs smoothly. With their fulfillment centers across India, Amazon India takes care of order handling, shipping, and customer service, leaving you to focus on growing your business and reaching new buyers.

Moreover, Amazon India offers various tools to help you succeed in the e-commerce world. From analytics to advertising, Amazon India provides access to valuable insights that can help you optimize your selling experience. With Amazon India, you can build your brand, establish credibility with customers, and grow your business in a short period. So, if you’re ready to take the leap and start your online business, Amazon India is the perfect place to begin your journey.

Requirements to become an Amazon India seller

If you are looking to start a business with Amazon India, the first step is to become a seller on the platform. To do so, there are certain requirements you need to meet. Here are the details:

  • Business registration: To sell on Amazon India, you must have a valid and up-to-date business registration in India. This includes a PAN card, GSTIN, and other relevant documents.
  • Product listings: You need to list the products you plan to sell accurately and in detail on Amazon India’s platform. This includes their pricing, descriptions, and images.
  • Product standards: The products you plan to sell must adhere to Amazon India’s strict product standards, including their packaging, quality, and safety requirements.

Meeting these requirements is crucial to becoming a successful seller on Amazon India. Ensuring that your business is registered and your products meet the necessary standards will go a long way in establishing your credibility and building trust with customers on the platform.

Understanding Amazon India Fees and Pricing Structure

When it comes to starting a business with Amazon India, understanding their fees and pricing structure is crucial for success. Amazon offers a variety of selling plans for their sellers, each with their own fees and limitations. Here are some key things to know:

Selling Plans

  • The Individual Plan is for those who plan on selling fewer than 40 items per month and charges a fee of Rs 10 per item sold.
  • The Professional Plan is for those who plan on selling more than 40 items per month and charges a subscription fee of Rs 999 per month.

Referral Fees

In addition to the selling plan fees, Amazon also charges referral fees on each item sold. Referral fees vary by category, but generally range from 6% to 45% of the item price. It’s important to check the fee schedule for each category before listing items for sale.

Fulfillment Fees

If a seller chooses to use Amazon’s fulfillment services, they will also be charged fulfillment fees. These fees are based on the size and weight of the item and vary by category. Fulfillment fees cover the cost of picking, packing, and shipping the product to the customer.

Category Fulfillment Fee Small Fulfillment Fee Large
Apparel and Accessories Rs 35 Rs 50
Electronics Rs 45 Rs 100
Home and Kitchen Rs 35 Rs 50
Books Rs 15 Rs 25

By understanding Amazon India’s fees and pricing structure, sellers can accurately price their items and ensure profitability. It’s important to regularly review fees and adjust prices accordingly to stay competitive in the marketplace.

Listing products on Amazon India

If you want to start selling on Amazon India, the first step is to create an account and then list your products. Here are the essential things you need to know before listing your products on Amazon India.

  • Create a Professional seller account: You need to start by creating a professional seller account on Amazon India. A professional account comes with a monthly fee but allows you to list and sell unlimited products on Amazon India.
  • Choose the best category for your product: While listing your product, you need to choose the most relevant category for it. Amazon India has different categories, and you must select the right category for your product to reach the correct target audience.
  • Provide detailed product information: You need to provide concise and accurate details of your product, including specifications and features. The more detailed and accurate your product information is, the more likely it is to secure more sales.

Optimizing Your Product Listing

Once you’ve listed your product on Amazon India, the next step is to optimize your listing for maximum visibility and sales. Here are some tips to optimize your product listings:

1. Use high-quality images: Providing high-quality product images is essential to attract potential customers. Use multiple images to provide a clear picture of your product from different angles.

2. Write informative product descriptions: Your product description should contain all the product’s essential features, benefits, and specifications. Ensure that your listed product has accurate information.

3. Optimize product titles: Product titles are the first thing customers see while searching for a product. Ensure to add relevant keywords that customers typically use to search for products

Optimization Elements Optimization Tips
Product Title Include relevant keywords and keep the title concise
Product Description Provide detailed product information including benefits and features
Product Images Use high-quality images that showcase the product from different angles

4. Set Competitive Pricing: Price your product competitively to gain more sales and attract new customers to your listing.

5. Utilize Amazon’s Marketing Services: Amazon India has advanced marketing services that can help improve your product listings’ visibility and increase sales. Utilize these tools to boost your product sales.

By following these tips, you can optimize your product listings on Amazon India and get more sales.

Creating an Effective Amazon India Product Listing

One key factor in starting a business with Amazon India is creating an effective product listing. A great product listing can make your merchandise stand out and attract more customers, leading to increased sales and profits. Here are some tips for creating an effective Amazon India product listing:

  • Choose the right category: Make sure to select the appropriate category for your product. This will help customers find your product when searching for items in that category.
  • Use high-quality images: Use high-resolution images that clearly show your product and highlight its features. Customers are more likely to buy a product when they can see what it looks like.
  • Write a compelling title: Your product title should be descriptive and include relevant keywords. Avoid using all caps or other gimmicky tactics that can turn customers off.

In addition to these tips, it’s important to include detailed and accurate information about your product in the product description. This can include dimensions, materials, and any other relevant details. You should also list any features and benefits that set your product apart from competitors.

Key elements of an effective Amazon India product listing Why it’s important
Clear and accurate product description Helps customers understand what they are buying and what their expectations should be
High-quality product images Makes the product more appealing and shows customers what they will receive
Compelling product title Grabs the customer’s attention and entices them to click on the product

By implementing these tips and including the key elements of an effective Amazon India product listing, you can increase visibility and improve sales performance for your business.

Strategies for Optimizing Amazon India Product Listings

When it comes to succeeding on Amazon India, optimizing your product listings is crucial. Not only does it improve your search rankings, but it also helps you stand out from the competition and attract more customers. Here are five effective strategies for optimizing your Amazon India product listings.

  • Use High-Quality Images: Clear, high-resolution images that showcase your product from different angles are essential for improving your product listings. Ensure that your images are of the right size and format, as Amazon India has strict guidelines for image quality.
  • Write Compelling Product Descriptions: Your product descriptions should be detailed and easy to understand, highlighting its features, benefits, and unique selling points. Use bullet points and bold or italicized text to make it more readable.
  • Provide Accurate Product Information: Accurate product information helps build trust with customers and avoids any negative reviews. Ensure that your product title, brand, category, and dimensions are correct and up-to-date.
  • Use Keywords Effectively: Use relevant keywords in your product titles and descriptions to improve your search rankings and increase visibility. However, avoid “keyword stuffing” and prioritize readability and clarity instead.
  • Solicit Feedback and Reviews: Positive reviews and ratings are crucial for building your brand reputation on Amazon India. Encourage customers to provide feedback and reviews by offering incentives, responding to their inquiries promptly, and providing excellent customer service.


Optimizing your Amazon India product listings is essential for standing out from the competition, attracting more customers, and ultimately achieving greater success. By using high-quality images, writing compelling product descriptions, providing accurate product information, using keywords effectively, and soliciting feedback and reviews, you can optimize your listings and improve your search rankings on Amazon India.

Amazon India advertising and marketing options

Amazon India is the leading online marketplace in India with over 150 million products available for customers to choose from. Starting your own business on Amazon India can be a lucrative opportunity for entrepreneurs looking to sell their products online. In this article, we will explore the advertising and marketing options available to Amazon India sellers.

Sponsored Products

  • Sponsored Products is a pay-per-click advertising service that helps promote individual products to targeted customers.
  • Sellers can set a budget for their campaigns and bid on relevant keywords to increase visibility and drive traffic to their listings.
  • This service is available for all products (except restricted categories) and can be accessed through the Amazon Seller Central portal.

Brand Stores

Brand Stores are a free feature on Amazon that allows sellers to create a customized storefront for their brand. These stores provide a unique shopping experience for customers and enable sellers to showcase their products, brand story, and promotions in one place.

Amazon Coupons

  • Amazon Coupons are a promotional tool that allows sellers to offer discounts on their products.
  • These coupons appear on the product detail pages and are available for all customers to use.
  • Sellers can choose from a variety of coupon types, including percentage off, money off, and buy-one-get-one-free offers.


  • Deals are limited-time offers that are promoted to Amazon customers through the Deals page, Gold Box, and other marketing channels.
  • Sellers can create Lightning Deals (available for a few hours) and Deals of the Day (available for 24 hours).
  • These deals can help increase sales and visibility for sellers’ products.

A+ Content

A+ Content (formerly known as Enhanced Brand Content) allows sellers to create more detailed product descriptions with additional images and text. This feature is available to brand registered sellers on Amazon India. A+ Content can help increase customer engagement and conversion rates.


Advertising and Marketing Option Benefits
Sponsored Products Increased visibility and traffic for individual products
Brand Stores Customized storefront for sellers’ brands
Amazon Coupons Discounts on products to attract more customers
Deals Limited-time offers to increase sales and visibility
A+ Content Detailed product descriptions to increase customer engagement

Utilizing these advertising and marketing options can help sellers increase sales and grow their business on Amazon India. By choosing the right combination of options for their products, sellers can effectively reach their target audience and stand out in a competitive marketplace.

Fulfillment by Amazon India (FBA) services

Amazon India offers a range of services to assist small businesses in establishing and growing their online presence. Fulfillment by Amazon (FBA) is one of the services provided by Amazon India that can help businesses with their inventory, packaging and fulfillment tasks. With FBA, Amazon India handles the storage, packaging, and shipping of the seller’s products, thereby reducing their workload and increasing operational efficiency.

  • Storing inventory: Amazon India’s FBA service provides secure and reliable storage facilities for your business inventory. You can access your inventory at any time and can also monitor its status via Amazon’s seller central portal.
  • Handling shipping: Amazon India’s FBA service ensures timely delivery of your products to customers. Once a customer orders a product, Amazon will pick, pack, and ship the product to the customer’s doorstep.
  • Handling returns: Amazon India’s FBA service also includes customer service, which means that all customer inquiries and returns will be handled by Amazon. This service helps businesses save time and money on returns and customer service.

Overall, the Fulfillment by Amazon India (FBA) service ensures that small businesses can meet their fulfillment needs, with Amazon handling many of the critical operational tasks, thereby enabling businesses to focus on growth, strategy, and customer engagement. It is an excellent service for businesses of all sizes and is one of the vital tools for operating a successful online business via Amazon India.

Additionally, with the FBA calculator tool, Amazon India sellers can calculate their fees and profits accurately. The calculator will help sellers understand their costs, their margin on a given product, and help determine if FBA will be beneficial to their business operations. Overall, FBA is a powerful service that can help Amazon India sellers’ make their businesses more efficient and profitable.

Service Fee
Order handling ₹20/order
Pick & pack ₹25/item
Weight handling ₹10-45/kg depending on the weight and size of the product
Storage ₹20/unit per month

The FBA fees are determined by the size, weight, and product category of the product, alongside the cost of ensuring timely and secure delivery of the product. Overall, the fees for FBA are generally low compared to other fulfillment options and provide businesses with an efficient and cost-effective way to manage their supply chain and customer service operations.

Managing inventory and orders on Amazon India

One of the most important aspects of running a successful business on Amazon India is managing inventory and orders. Here are some key points to keep in mind:

  • Start by creating a detailed inventory management plan. This will help you keep track of your stock levels, avoid overstocking or understocking, and ensure that you always have the products your customers need.
  • Use Amazon India’s seller central dashboard to manage your inventory. This platform will help you track your inventory, update your product details, and manage your orders in one place.
  • Optimize your inventory for the Amazon India marketplace by using keywords that will help customers find your products easily. Research the keywords that customers are using to search for products in your category and ensure that you are using those keywords in your product titles and descriptions.

In addition to managing your inventory, you also need to keep a close eye on your orders. Here are some tips to help you do that:

  • Set up notifications to alert you when you receive an order. This will help you respond quickly and ensure that the customer receives their product on time.
  • Make sure that you have adequate inventory to fulfill your orders. Customers expect quick turnaround times, so you need to be able to ship products out as soon as possible.
  • Track your orders closely to ensure that you are meeting your delivery promises. Amazon India has strict guidelines for shipping and delivery times, and failing to meet these guidelines can impact your seller rating.

Finally, it’s important to monitor your inventory and orders regularly to ensure that you are meeting your customers’ needs. Use Amazon India’s reporting tools to analyze your sales data and make informed decisions about your inventory and pricing. By staying on top of your inventory and orders, you can build a successful business on Amazon India and achieve long-term growth.

Customer service for Amazon India sellers

When it comes to selling on Amazon India, providing excellent customer service is key. Not only does it ensure customer satisfaction, but it also helps increase your seller rating and ultimately drives sales. Here are some tips to ensure that you’re providing top-notch customer service:

  • Respond promptly: Respond to customer queries and complaints as quickly as possible. Amazon India has strict guidelines with regards to response times, so it’s important that you adhere to them.
  • Be transparent: Be open and honest in your dealings with customers. If there’s a problem with the product, let the customer know upfront and offer a solution.
  • Go above and beyond: If a customer has a problem with a product, offer a solution that goes above and beyond their expectations. This could be in the form of a discount, a replacement product, or a personalized letter of apology.

By taking these steps, you’ll not only ensure customer satisfaction, but you’ll also build a loyal customer base and attract new customers through positive word of mouth.

Amazon India customer service support

In addition to providing excellent customer service, Amazon India also offers a support system to help sellers deal with any customer issues that may arise. Amazon India’s Seller Support team is available 24/7 to help sellers with everything from product listing to order fulfillment. You can contact them through email, phone, or chat. In addition, Amazon India also has a comprehensive knowledge base that covers everything from policy updates to troubleshooting.

Fulfillment by Amazon (FBA) customer service

If you’re using the Fulfillment by Amazon (FBA) service, Amazon India takes care of customer service on your behalf. They handle all customer queries and complaints related to your products and ensure that customers are satisfied with their purchases. This takes a significant burden off sellers and allows them to focus on other aspects of their business.

Amazon India customer service metrics Goal
Response time Within 24 hours
Order defect rate <1%
Cancellation rate <2.5%

It’s important to remember that customer service is a critical aspect of selling on Amazon India. By providing excellent customer service and leveraging Amazon India’s support system, you can build a successful business and attract loyal customers.

Scaling and growing your business on Amazon India

Amazon India offers several opportunities for businesses to scale and grow through various tools and services they provide. Below are some tips on how to achieve growth with Amazon India:

  • Optimize your product listing: Ensure that your product listing is optimized and includes all the necessary details such as product description, high-quality images, price, and shipping details. Having a well-optimized product listing can lead to improved product discovery and increased sales.
  • Use Amazon’s advertising tools: Amazon India provides various advertising tools, including sponsored products, sponsored brands, and display ads. These tools help increase visibility and drive traffic to your products, leading to more sales.
  • Participate in Amazon’s loyalty program: By participating in Amazon’s Prime loyalty program, you can gain access to millions of Prime members, increasing your customer base and sales potential.

In addition to the above tips, Amazon India also provides various services that can help businesses grow:

  • Fulfillment by Amazon: This service allows businesses to store their products in Amazon’s warehouse and have Amazon handle storage, packing, shipping, and customer service. It helps businesses improve their operational efficiency, increase customer satisfaction, and expand their reach to customers across the country.
  • Amazon Global Selling: This program enables Indian businesses to sell their products globally and expand their market reach. Amazon provides various tools and services to help businesses list their products on international marketplaces, manage their orders and payments, and provide customer support.
  • Amazon Business: This service targets business customers and provides them with various features such as bulk pricing, multi-user accounts, and tax invoicing. Businesses can use this platform to increase their sales potential and expand their reach to corporate customers.

Finally, businesses can track their growth and performance on Amazon India by using various analytics and metrics tools provided by Amazon. By monitoring their sales, customer feedback, and other metrics, businesses can identify areas for improvement and optimize their performance to achieve sustainable growth on Amazon India.

Key Metrics for Tracking Growth on Amazon India Description
Sales Velocity The rate at which products are selling on Amazon
Conversion Rate The percentage of visitors who make a purchase
Customer Feedback Rating The average rating and feedback provided by customers
Inventory Management The amount of inventory available and the rate at which it is being replenished

By focusing on these metrics and using Amazon’s tools and services, businesses can scale and grow their presence on Amazon India, improving their sales potential and expanding their reach to customers across the country and the world.

FAQs: How to Start Business with Amazon India?

1. How do I create an account on Amazon India for business?

To start selling on Amazon India, visit the Amazon India website, click on the “Sell on Amazon” option and register as a seller. You will need to provide basic information such as your name, company name, and contact details.

2. How do I list my products on Amazon India?

Once you have registered as a seller, you can list your products on Amazon India by creating a product listing. You can add details such as product description, pricing, and images for your products.

3. What are the fees involved in selling on Amazon India?

Amazon India charges a referral fee and a closing fee for each sale made on the platform. The referral fee varies depending on the category of the product, while the closing fee is a fixed amount. You can find more details about the fees on the Amazon India website.

4. How do I manage orders and shipments on Amazon India?

Amazon India provides a seller dashboard where you can manage your orders and shipments. You can view and process orders, print shipping labels, and track your shipments directly from the dashboard.

5. How does Amazon India handle customer support and returns?

Amazon India provides customer support and handles returns on behalf of the seller. You can choose to use the Amazon Easy Ship service for fulfilling orders, which also includes doorstep pickup for returns.

6. How can I increase my sales on Amazon India?

You can increase your sales on Amazon India by optimizing your product listings, offering competitive pricing, and providing excellent customer service. You can also use advertising and promotions to increase visibility for your products.

7. What are the payment options available for sellers on Amazon India?

Amazon India offers multiple payment options for sellers, including bank transfers and Amazon Pay. The payment cycle is typically biweekly, and you can view your payments and transactions on the seller dashboard.

Closing Thoughts

We hope this guide has been helpful in providing you with the information you need to start selling on Amazon India. Remember to optimize your product listings and provide excellent customer service to increase your sales on the platform. Thanks for reading, and we invite you to check out our website for more helpful tips and guides.